AC Service Google Ads | Pre-Summer Intensity
AC service demand follows the opposite seasonality of boiler service: maintenance and new-installation demand rises sharply before summer. A campaign unprepared for that period misses the peak demand.
Installation and maintenance are different customers
A customer wanting a new AC unit compares price and brand; a customer wanting maintenance or a fault fixed wants speed. These two need separate ad groups.
Fault demand spikes during heatwaves
AC breakdown searches suddenly spike on extremely hot days. Being ready for those periods lets you catch demand once competitors are at capacity.
How do we start? First we discuss which brands you’re authorised for and your service area. You can reach me from the contact page.
Frequently Asked Questions
Should I raise budget before summer?
Yes, demand rises sharply then; preparing early is a major advantage.
Which conversion action should be measured?
Phone calls for faults, a quote request form for installation.
Does corporate demand need a different approach?
Yes, office and workplace AC systems need a different scale and a different maintenance contract.
How do I work?
Work-hour packages
Tell me about your website and what you need on WhatsApp or by phone; we agree on a work block of somewhere between 5 and 40 hours and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend has a lasting result on your site. We keep going for as long as you find it useful.
Why not monthly?
Is 40 hours a week?
On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back.