Real Estate Lawyer Google Ads | Transaction-Focused
Search behaviour in real estate law splits into two groups: people seeking pre-transaction protection (title transfer, contract review) and people already in a dispute (lease conflict, title cancellation). The two carry different urgency and different budget expectations.
Transaction security is a strong entry point
Searches like “lawyer review before title transfer” come from users who haven’t had a problem yet but want to prevent one. This group usually has a higher transaction value (a home or land purchase) and wants a clear, one-off service.
Dispute searches are more urgent
Searches like “lease dispute” or “eviction case” come from users already inside a problem, deciding faster. A call-focused campaign suits this group better.
An indirect link to real estate
This service’s clients are usually already in the middle of a property transaction. A referral relationship with real estate agencies can be a complementary source of clients alongside Google Ads — outside the ad strategy itself but worth considering.
How do we start? First we discuss which transaction types you specialise in. You can reach me from the contact page.
Frequently Asked Questions
Should pre-transaction advice and litigation share a campaign?
No, they carry different intent and price expectations; separate ad groups work better.
Local or broad targeting?
Real estate transactions are regional, so local targeting is usually more accurate; it can be broadened if you offer remote consulting.
Which conversion action should be measured?
A pre-assessment request or a phone call; someone seeking transaction security usually wants to ask a question first.
How do I work?
Work-hour packages
Tell me about your website and what you need on WhatsApp or by phone; we agree on a work block of somewhere between 5 and 40 hours and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend has a lasting result on your site. We keep going for as long as you find it useful.
Why not monthly?
Is 40 hours a week?
On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back.