University Entrance Exam Course Google Ads | Fierce Competition
University entrance exam prep is one of the most competitive education categories in Turkey — large chain schools, regional courses and online platforms all compete on the same keywords. In this competition, Quality Score and tightly targeted campaigns become especially decisive.
The exam calendar drives budget planning
Demand peaks twice: during the enrolment period (summer-autumn) and as the exam approaches (spring). These two periods need different messaging and different budget levels — a flat year-round budget is inefficient.
Regional competition varies
In major cities you’re competing with large chains; in smaller cities local courses may find more opportunity. Geographic targeting and competitive analysis should be assessed separately by region.
How do we start? First we discuss your region and programme intensity. You can reach me from the contact page.
Frequently Asked Questions
How do I compete with large chains?
Rather than competing head-on for broad keywords, narrower and local keywords (a specific district, a specific subject) can catch cheaper, more qualified demand.
Can I use mock exam results in ads?
Yes if they’re real and verifiable; exaggerated or generalised success claims risk disapproval.
Which conversion action should be measured?
A mock exam signup or information request; targeting enrolment directly is often too early an ask in this competitive category.
How do I work?
Work-hour packages
Tell me about your website and what you need on WhatsApp or by phone; we agree on a work block of somewhere between 5 and 40 hours and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend has a lasting result on your site. We keep going for as long as you find it useful.
Why not monthly?
Is 40 hours a week?
On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back.