Technical SEO Audit | Your Site's Invisible Problems
No matter how good your content is, if Google can’t crawl or index your page properly, it never ranks at all. A technical SEO audit checks this invisible layer that comes before content: crawling, indexing, speed, structured data, site architecture.
I run this audit with the same logic as a Google Ads account audit: independent, without interfering with your current setup, delivered as a prioritized list of findings. Whoever ends up implementing it — you, your developer, or me — I want the report to stand on its own and be understood without extra explanation.
Crawling and indexing: can Google actually see you?
The number of pages marked “not crawled” or “not indexed” in Google Search Console is higher than most site owners expect. The causes vary: a directory accidentally blocked in robots.txt, a canonical tag pointing to the wrong page, filter URLs spinning off into infinite loops.
Most of these problems show no visible symptom — the site looks like it’s working fine, but in Google’s eyes, some pages simply don’t exist. I list these first in the audit, because nothing else matters much until this layer is fixed.
Speed and Core Web Vitals
Core Web Vitals (LCP, INP, CLS) — one of Google’s ranking signals — measure how fast a page loads, how quickly it responds to interaction, and how visually stable it is. I cover this in more depth on my WordPress speed optimization page; the audit covers this side too.
Speed isn’t just a ranking factor — it drives user behavior directly. A slow-loading page loses the visitor before they even see it. Two sides of the same problem.
Structured data and site architecture
Schema.org markup (Organization, FAQPage, Product, Article, etc.) tells Google directly what your content is about and opens the door to rich results. Missing or broken markup means your site shows up looking plainer in search results than it needs to.
On the architecture side, I look at whether your internal linking, URL structure, and topic clusters are set up logically. The audit ends with a prioritized findings list, ordered by impact versus effort.
How we start: a free 20-30 minute call first, where we talk through what you want and what’s realistic. If it makes sense, I send scope and price in writing, then we begin. Reach me via the contact page.
Frequently Asked Questions
How long does the audit take?
It depends on the size of the site — a few business days for a small site, longer for large, multi-page sites. I firm up scope and timeline after seeing your site in the intro call.
Do you also implement the fixes after the audit?
I can, but it’s not required. You can hand the findings list to your own developer or team instead. Audit and implementation are separate services — buying one doesn’t obligate you to the other.
Can you audit a site that isn’t WordPress?
Yes, technical SEO auditing is platform-independent. On WordPress I can offer deeper plugin and configuration recommendations, but the core logic of the audit (crawling, indexing, speed, structured data) applies to any platform.
What do you find most often in audits?
The three most common issues: wrong or missing canonical tags, a bloated and slowed-down database/plugin load, and no schema markup at all. All three are hard to notice but relatively easy to fix.