Psychiatry Google Ads | Privacy-First Advertising
Psychiatry is one of the most sensitively treated health categories under Google’s policies. Most principles from the psychologist page apply here too, with additional restrictions once psychiatric diagnosis and medication treatment are involved.
Keep remarketing fully off
Mental health status counts as personal, sensitive information. Knowingly targeting someone elsewhere after they visited your psychiatry page violates Google policy and causes real damage to trust. Remarketing shouldn’t be set up in this sector.
Don’t name the diagnosis in ad copy
Using specific diagnosis terms — “depression treatment”, “bipolar disorder” — in a headline both risks policy violation and can feel unsettlingly targeted to the user. More general language — “mental health support”, “psychiatric evaluation” — is both safer and more ethical.
Explain the appointment process clearly
Someone deciding here is often taking this step for the first time and feels anxious about the process. A page that clearly explains how the first consultation works and how privacy is protected significantly raises conversion.
How do we start? First we discuss your service scope and privacy policy. You can reach me from the contact page.
Frequently Asked Questions
Which campaign types suit this sector?
I only recommend Search. Display and remarketing are both risky and ethically questionable in this category.
How should targeting work for online psychiatry?
Geographic limits can widen, but prescription and follow-up rules vary by country, so legal boundaries need clarifying beforehand.
Which conversion should be measured?
A first-evaluation appointment request; form fields should be kept minimal and shouldn’t ask for sensitive information.
How do I work?
Work-hour packages
Tell me about your website and what you need on WhatsApp or by phone; we agree on a work block of somewhere between 5 and 40 hours and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend has a lasting result on your site. We keep going for as long as you find it useful.
Why not monthly?
Is 40 hours a week?
On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back.