Physiotherapist Google Ads | Scope of Promotion
For healthcare services, I establish the permitted communication scope before planning campaigns or budgets. Routine activity in Türkiye, a new facility opening and authorised international health tourism need different approaches.
What do I review for this service?
For physiotherapy, I prioritise accessibility, location, professional scope and appointments. Clinical explanations are reviewed by an authorised practitioner; symptom searches are not used to create patient profiles.
Which operating situation applies?
| Situation | Scope of work | Check before implementation |
|---|---|---|
| Routine domestic activity | Accurate facility, practitioner and contact information rather than paid promotion | Content stays within the informational scope |
| New healthcare facility | Review of time-limited opening communications | Opening date, applicable provisions and content |
| Authorised health tourism | Separate communication for audiences abroad | Authorisation, language, country and channel requirements |
The official Turkish regulation, checked on 15 October 2026, restricts routine paid visibility and separately addresses the first month after opening and health tourism (Articles 5/1-i, j and 8). These are not unrestricted advertising permissions. The applicable legal assessment belongs with an authorised adviser or provincial health authority.
What is delivered?
I provide findings on the existing pages and enquiry flow, wording that needs revision and an implementation order. Paid campaigns do not proceed while eligibility is unresolved. An authorised healthcare professional reviews clinical accuracy.
Measurement separates phone-link clicks from confirmed appointments. Diagnoses, treatments, patient identities and free-text enquiries are kept out of advertising and analytics events. Technical checks use sample data.
Frequently Asked Questions
Does Google approval establish legal eligibility?
No. Platform approval does not replace review of the facility’s regulatory scope and proposed content.
Is an English page sufficient for health tourism advertising?
No. Authorisation and overseas publishing conditions must be checked together. Changing language alone does not permit domestic targeting.
Is opening an ad account the first step?
No. I first review the business scope, existing information and enquiry process, then document the applicable work.
Define the scope
Share the service area, licence type and target country through the contact page. Patient files or health information are not needed.
How do I work?
Work-hour packages
Tell me about your business and what you need on WhatsApp or by phone; we agree on a work block of somewhere between 5 and 40 hours and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend leaves a lasting result in your business. We keep going for as long as you find it useful.
Why not monthly?
Is 40 hours a week?
On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back.