Online Course Production | Turn Your Knowledge Into a Product

If you have expertise in a subject and want to turn it into a course, the real challenge usually isn’t a lack of knowledge — it’s not being able to put that knowledge into a teachable order. Breaking down the dozens of ideas scattered in your head into modules, lessons, and exercises is a separate skill of its own.

I start this process by building the curriculum: which topic, in which order, at what depth. Then I write the slides and speaking script for each lesson, and add quiz questions where needed. You do the recording, or I guide you through the recording process too.

Why the Curriculum Comes First

The curriculum is the skeleton of the course. I first clarify the target audience (who’s starting the course knowing what, and what they’ll walk away knowing), then sequence the modules that lead to that outcome. Skip this step, and the course turns into an unconnected pile of topic headings stacked on top of each other.

Once the curriculum is approved, I break each module into lessons; each lesson is kept short so it teaches exactly one clear idea. Long, scattered lessons drag completion rates down.

Slides, Script, and Recording

I prepare both the slide design and the speaking script for each lesson. The script isn’t a word-for-word text to read aloud — it’s a guide that reminds you what to say. If you’re not comfortable on camera, I also suggest easier formats like screen recording plus voiceover.

For the recording stage, I give you a simple guide on which microphone, which setting, and which recording software is good enough — a professional studio isn’t required, decent lighting and a quiet room are usually plenty.

Quizzes and Assessment

Adding a short quiz at the end of each module helps students reinforce what they’ve learned and improves completion rates on course platforms. I write the questions based on the module’s content, designed to actually measure understanding, avoiding rote-memorization questions.

How do we start? First, a free 20-30 minute preliminary call. We talk about what you want and what’s realistic. If it makes sense, I send scope and price in writing, then we start. Reach me via the contact page.

Frequently Asked Questions

I’m not comfortable on camera — can I still make a course?

Yes, many successful courses are built entirely with screen recording and voiceover. A talking-head camera isn’t required — content quality is what really matters.

How many hours should the course be?

That depends on the topic and audience, but longer isn’t automatically better. A short, clear, completable course is worth more than a long one people abandon halfway through.

Do you handle the recording and editing?

I prepare the script and slides; you usually do the recording, since it’s your voice. I can also support the editing and post-production stage if you want — that’s additional scope.

Do you also decide where I’ll sell the course?

Platform selection is a separate service of mine (course platform setup). If we plan the two together, we can design the curriculum with the right platform in mind from the start.