Language School Google Ads | Seasonal, Local Demand
Demand for language courses rises noticeably before summer holidays and ahead of study/work plans abroad. A fixed budget set without knowing that pattern misses opportunity in the busy season.
Online and in-person appeal to different audiences
Someone searching for an online course thinks flexibility and price; someone searching for in-person thinks interaction and discipline. Combining both in one ad serves neither well.
Level and exam-based targeting works
Specific searches like “IELTS preparation” or “beginner English” carry far more intent than a generic “language course” search. On the keyword optimisation side, this split raises conversion directly.
How do we start? First we discuss which languages and formats (online/in-person) you offer. You can reach me from the contact page.
Frequently Asked Questions
Should I raise budget before summer?
Yes, demand rises sharply then and so does competition; raising budget ahead of the season beats reacting late.
Should I offer a free placement test?
It’s an effective entry point in this sector; a low-barrier first step brings more clicks and conversions than a direct enrolment ask.
Which conversion action should be measured?
A free trial lesson or information request; targeting enrolment directly is often too early an ask.
How do I work?
Work-hour packages
Tell me about your website and what you need on WhatsApp or by phone; we agree on a work block of somewhere between 5 and 40 hours and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend has a lasting result on your site. We keep going for as long as you find it useful.
Why not monthly?
Is 40 hours a week?
On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back.