Pricing Study | Getting Your Price Right
“Should I raise my prices or not” is a question almost every business runs into a few times a year. Most of the time the answer gets decided by gut feeling — either you play it too safe and leave money on the table, or you raise prices without doing the math and lose customers. Both are risky decisions made without data.
In a pricing study, I bring three things together in one place: your competitors’ current prices, your actual cost structure, and signals about how sensitive demand is to price. The decision stays yours — I organize the data that supports it.
Competitor price research
I track your competitors’ prices, what they include (shipping, installation, warranty), and their price changes at regular intervals, and lay it all out in a structured table. This isn’t a one-time snapshot — seeing the movement over time is far more valuable.
What I pay close attention to here is comparing apples to apples — a product or service that looks identical can vary a lot in scope. A surface-level price comparison gives misleading results, so I note the scope differences too.
Your cost structure: where are you actually losing money?
A pricing decision can’t be made by looking at competitors alone; you need to know where your own cost baseline sits. We break down your fixed and variable costs to make clear exactly which price point you start losing money below, and what price gives you a reasonable margin above.
This step often uncovers something that gets missed: some products or services are barely breaking even at the current price, and the business owner hasn’t noticed.
Demand signals and scenario data
Ad data is a valuable source here: from your past campaign data, we can see how your conversion rate changes at a given price point and at which price range demand drops off. That’s a far more concrete signal than a survey or a guess.
The result is scenario data like “historically, a 5% price increase affects demand by this much.” Which scenario you choose is up to you — I’m not suggesting a price, I’m giving you the data to inform your decision.
How do we start? First, we have a free 20-30 minute intro call. We talk about what you want and what’s realistic. If it makes sense, I’ll send you the scope and price in writing, then we begin. You can reach me through the contact page.
Frequently Asked Questions
Will you tell me what price to charge?
No, and that’s intentional. Pricing is a decision that should be made by you — the person who knows your business, your risk tolerance, and your goals. I give you competitor, cost, and demand data in an organized form; you make the call.
Where does the competitor price data come from?
From public sources: the competitor’s own website, marketplace listings, publicly available price lists. I don’t try to obtain confidential or private quotes — I just organize information anyone could already see.
How long does this study take?
It depends on the number of competitors and how many products you offer, but typically one to two weeks. I’ll clarify the scope on the intro call and give you a firm timeline.
How does this relate to your competitor price tracking service?
A pricing study is a one-time, in-depth analysis; competitor price tracking is the ongoing, regularly repeated version of it. Most clients start with a pricing study, then turn it into continuous tracking.