Facebook Ads Expert
Facebook’s user base in Turkey looks noticeably different from Instagram’s: the average age is higher, more of the users are decision-makers, and groups and Marketplace are still very active. That’s why in some industries Facebook converts far better than Instagram.
Especially in local services, real estate, healthcare, education, and B2B, writing off Facebook too early is an expensive mistake. When performance looks weak, the problem is usually not the platform — it’s creative and targeting that don’t fit it.
The Facebook audience isn’t the Instagram audience
A fast-cut vertical video made for Instagram usually falls flat in the Facebook feed. On Facebook, longer text gets read, link previews get clicked, and comments influence the purchase decision. Running the same content on both platforms without understanding the medium hurts your results.
In practice, here’s what I do: I test the same offer with separate creatives for each platform, measure which platform responds to which message, and shift budget accordingly. We decide based on measurement, not assumptions.
Lead form or website traffic?
Facebook’s native forms (Lead Ads) bring in cheaper form fills because the user never leaves the app. But the quality of those leads is usually lower — because they’re too easy to fill out.
Sending traffic to your site raises the cost per form but increases lead quality. Which one is right depends on your sales team’s capacity: can you handle a high volume of cheap leads, or do you want fewer, higher-quality ones? That’s not a decision I can make without talking to your sales side first.
Setting up the ad account and page structure correctly
If your Business Manager structure is set up wrong from the start, it causes headaches down the line: the page ownership stays on a personal account, agency access can’t be revoked cleanly, the pixel gets attached to the wrong account.
The right structure is this: your Business Manager is your corporate asset, the page and pixel belong to it, and agencies or consultants get added as partners. That way, whoever you part ways with, your assets stay with you.
How do we start? First, we have a free 20-30 minute intro call. We talk about what you want and what’s realistic. If it makes sense, I’ll send you the scope and price in writing, then we begin. You can reach me through the contact page.
Service Overview
Facebook ads are one of the most effective ways to reach your target audience. With a large user base and advanced targeting options, they let you put your products or services in front of the right people. By customizing your ads around criteria like age, gender, interests, and location, you can capture the attention of potential customers and drive engagement.
With our Facebook advertising service, you can build brand awareness, increase sales, and reach your goals.
Frequently Asked Questions
People say Facebook ads don’t work anymore — is that true?
Not as a blanket statement. Measurement has gotten harder and costs have gone up, that part is true. But the audience is still there, and in some industries it’s still the most efficient channel. What I usually find in accounts where people say “it doesn’t work” is broken measurement — the real results just aren’t visible.
Can I run ads from my personal profile?
You need a business page to run ads. Boosting posts from a personal profile is a limited feature and doesn’t offer conversion optimization. For a proper setup, you need to go through Business Manager.
The pixel is installed but I’m not seeing data — why?
The most common causes: the pixel is only on the homepage, no conversion events have been defined, a cookie-consent solution is blocking the pixel, or domain verification hasn’t been done. All four are things I can check and fix.
My ad keeps getting rejected — what should I do?
Start by reading the rejection reason — most rejections come from a claim in the text or an element in the image. Rules are stricter in areas like health, finance, and weight loss. Appeals do work, but making the ad compliant in the first place usually gets you there faster.