Caravan Sales & Rental Google Ads | Seasonal
Caravan demand rises noticeably before summer — users start researching before finalising their holiday plans. A fixed budget set without knowing this pattern misses opportunity in the busy season.
Sales and rental carry different intent
Someone wanting to buy a caravan is making a large, long-term investment decision; someone wanting to rent is usually planning a one-off holiday. Keeping these two intents in separate ad groups raises conversion.
Visual content affects the purchase decision
A caravan’s interior and features should be shown visually. Instagram ads are a strong second channel complementing the search intent Google Ads catches.
How do we start? First we discuss whether you focus on sales or rental. You can reach me from the contact page.
Frequently Asked Questions
Should I raise budget before summer?
Yes, demand rises sharply then; preparing early is a major advantage.
Which conversion action should be measured?
A showroom visit request for sales, an online booking form for rental.
If I also sell used caravans, should it be marketed separately?
Yes, new and used carry different budgets and different decision processes; separate ad groups are more accurate.
How do I work?
Work-hour packages
Tell me about your website and what you need on WhatsApp or by phone; we agree on a work block of somewhere between 5 and 40 hours and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend has a lasting result on your site. We keep going for as long as you find it useful.
Why not monthly?
Is 40 hours a week?
On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back.