Automotive Sector Google Ads | General Structure
The automotive sector is a broad umbrella — from dealerships to service shops, spare parts to accessories, covering many different business models. What they share is that users usually search by a specific brand, model or service.
A specific need beats the generic “automotive” keyword
Users rarely search “automotive company”; they usually search something concrete like “[brand] service” or “[model] spare parts”. Ad groups should be built around those concrete searches, not a generic umbrella keyword.
Local targeting applies to most automotive services
For service, maintenance and physical-store businesses, geographic targeting should be limited to your service area. Only accessory and parts businesses selling purely online can lift that limit.
How do we start? First we discuss your business model and target audience. You can reach me from the contact page.
Frequently Asked Questions
For which automotive sub-sector is this page not the best fit?
If you have a specific service (like vehicle inspection or a dealership), that dedicated page is more accurate; this page covers the general structure.
Does brand-based targeting make sense?
Yes, if you specialise in a specific brand, separating it at the ad group level raises conversion.
Which conversion action should be measured?
It depends on the business — a phone call for service, a purchase for product sales, a form for consulting; we clarify this based on your service.
How do I work?
Work-hour packages
Tell me about your website and what you need on WhatsApp or by phone; we agree on a work block of somewhere between 5 and 40 hours and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend has a lasting result on your site. We keep going for as long as you find it useful.
Why not monthly?
Is 40 hours a week?
On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back.