AEO Content Consulting
SEO’s job is to push you up the search results page. AEO’s job — Answer Engine Optimization — is different: the user never clicks through. They ask ChatGPT, Perplexity, or Google AI Overviews directly and get a single answer. If your brand isn’t inside that answer, it doesn’t matter how well you rank — you never appeared to that customer at all.
This service is different from preparing your site for AI search — that one is the technical layer (llms.txt, schema, crawler access), this one is the content itself. I rework your existing pages and any new content so the AI actually wants to quote it.
What I write
Brand foundation content. If an AI model can’t find a clear answer to “who is this brand, what do they do, how are they different,” it won’t recommend you with any confidence. I write who you are, what you offer, and how you differ from competitors clearly enough that the model can state it without hedging.
Prompt-specific pages. I build pages or sections that directly address the exact questions people in your industry actually ask AI — “what’s the best X for,” “how do I choose Y.” Not a generic “about us” page — a quotable block that answers that specific question head-on.
Q&A and definition blocks. Models quote clean question-answer pairs and definition sentences, not long winding paragraphs. I restructure your existing pages this way, and rework your FAQ sections with the same logic.
How it relates to SEO
It’s a complement, not a competitor. SEO content is usually long, built around a keyword, and optimized for ranking; AEO content is short, direct, and optimized for being quoted. Both can live on the same page — SEO Consulting still stands as a separate service, and we can run the two together or separately.
Who this makes sense for
This is valuable for businesses whose customers research before deciding — anyone exposed to “what’s the best” type questions: consulting, B2B, education, healthcare, software, travel. It has low payoff for impulse purchases or businesses that win work purely locally/on foot traffic — if that’s your situation, I’ll tell you upfront.
If you haven’t had an audit before we start writing, I’d recommend starting with an AI visibility audit — writing without knowing which questions already mention you and which ones ignore you entirely is shooting without aiming. Once the writing is done and you want to see the shift, look at the AI search brand tracking service.
How we start: a short call first, where we talk through which questions matter for your brand and where your current content stands. If it makes sense, I send scope and price in writing. Reach me via the contact page.
Frequently Asked Questions
Do you write the content, or do I?
I build the structure — which page targets which question, and in what quotable form. I can write the copy myself, or you/your writer can — if you have deep industry knowledge, the second path often produces stronger results. I can also step in for writing support if needed.
Does this replace SEO Consulting?
No, it sits alongside it. SEO Consulting targets ranking in search results; this service targets being cited inside the AI answer. Clients who take both usually run them as one combined engagement, but they can be bought separately too.
Is there a results guarantee?
No — and be wary of anyone who offers one. Nobody can guarantee which source a model will choose. What I do is strengthen, as much as possible, the thing that actually determines your odds of being chosen: how clear and quotable your content is.
How long before I see results?
Models re-crawling content and reflecting it in their answers can take anywhere from a few weeks to a few months — this depends on the model and how often the source gets refreshed, not something I control. I can measure and show the shift monthly with brand tracking.