Source: https://oguzerol.com/en/restaurant/ Google Ads # Google Ads for Restaurants | Nearby Targeting [Oğuz Erol](https://oguzerol.com/en/about-me/) | 1 min read The most decisive factor in restaurant advertising is distance. When a user searches “restaurant near me,” precise geo-targeting and meal-time scheduling directly boost conversion. ## Nearby targeting comes first Spending budget outside the restaurant’s realistic service radius is wasteful; [geo-targeting](https://oguzerol.com/en/geographic-targeting-optimization/) should define the right radius. ## Meal-time scheduling improves conversion Increasing ad intensity around lunch and dinner hours aligns with the user’s in-the-moment decision behavior, driving higher conversion. **How we start.** We first discuss your menu, service area, and reservation/ordering system. Reach out via the [contact page](https://oguzerol.com/en/contact/). ## Frequently Asked Questions ### Which conversion action should be tracked? Online reservation or order; if you take phone reservations, [call-focused ads](https://oguzerol.com/en/call-focused-ads/) are a better fit. ### Should menu images be used in ads? Yes — appetizing food imagery directly increases click-through rate. ### Is Instagram necessary? Yes — food photography shares well, making [Instagram](https://oguzerol.com/en/instagram-ads-specialist/) a valuable complementary channel for restaurants. [Back to top ↑](https://oguzerol.com/en/restaurant/#icerik) ## You may also find these useful [Google Maps Ads | Stand Out in Local SearchAppear at the top of Google Maps with the 'Sponsored' tag. Local search intent is the clearest signal — setup, Business Profile link, measurement.](https://oguzerol.com/en/google-maps-ads/)[Geographic Targeting Optimisation | Location ControlThe wrong location setting spends money on cities you do not serve. The hidden default trap, region-level bidding and local campaign structure.](https://oguzerol.com/en/geographic-targeting-optimization/)[Call Conversion Tracking | Measuring Phone EnquiriesIf customers convert by calling and that is not measured, campaigns look worse than they are. Call tracking setup and filtering low-quality calls.](https://oguzerol.com/en/call-conversion-tracking/) [Browse all articles →](https://oguzerol.com/en/articles/) WHAT YOU CAN ASK FOR ## How do I work? Work-hour packages Tell me about your business and what you need on WhatsApp or by phone; we agree on **a work block of somewhere between 5 and 40 hours** and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend leaves a lasting result in your business. We keep going for as long as you find it useful. WORK BLOCKS ## Why not monthly? Is 40 hours a week? On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back. 5hours300€ + VAT60€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%205-hour%20work%20block.) 10hours500€ + VAT50€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2010-hour%20work%20block.) 20hours800€ + VAT40€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2020-hour%20work%20block.) 40hours1,400€ + VAT35€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2040-hour%20work%20block.)