Source: https://oguzerol.com/en/real-estate-lawyer/ Google Ads # Real Estate Lawyer Google Ads | Transaction-Focused [Oğuz Erol](https://oguzerol.com/en/about-me/) | 2 min read Search behaviour in real estate law splits into two groups: people seeking pre-transaction protection (title transfer, contract review) and people already in a dispute (lease conflict, title cancellation). The two carry different urgency and different budget expectations. ## Transaction security is a strong entry point Searches like “lawyer review before title transfer” come from users who haven’t had a problem yet but want to prevent one. This group usually has a higher transaction value (a home or land purchase) and wants a clear, one-off service. ## Dispute searches are more urgent Searches like “lease dispute” or “eviction case” come from users already inside a problem, deciding faster. A [call-focused campaign](https://oguzerol.com/en/call-focused-ads/) suits this group better. ## An indirect link to real estate This service’s clients are usually already in the middle of a property transaction. A referral relationship with real estate agencies can be a complementary source of clients alongside Google Ads — outside the ad strategy itself but worth considering. ## Regulatory note Lawyers in Turkey are bound by an advertising ban (Attorneyship Law no. 1136 art. 55, the Turkish Bar Association’s Advertising Ban Regulation, and Professional Rules arts. 7-8). Get your bar association’s written opinion before opening a Google Ads campaign; details are on the [lawyer page](https://oguzerol.com/en/lawyer/). I do not give legal advice. **How do we start?** First we discuss which transaction types you specialise in. You can reach me from the [contact page](https://oguzerol.com/en/contact/). ## Frequently Asked Questions ### Should pre-transaction advice and litigation share a campaign? No, they carry different intent and price expectations; separate ad groups work better. ### Local or broad targeting? Real estate transactions are regional, so local targeting is usually more accurate; it can be broadened if you offer remote consulting. ### Which conversion action should be measured? A pre-assessment request or a phone call; someone seeking transaction security usually wants to ask a question first. [Back to top ↑](https://oguzerol.com/en/real-estate-lawyer/#icerik) ## You may also find these useful [Form Conversion Tracking | Measure Incoming LeadsIf form submissions are not measured, ad budget is spent blind. How to set up form conversions and prevent double counting and spam submissions.](https://oguzerol.com/en/form-conversion-tracking/)[Search Term Analysis | See Where the Money GoesWhatever your keyword list says, your ads appear on other searches. How to read the search terms report and turn it into real decisions. Get in touch.](https://oguzerol.com/en/search-term-analysis/)[See How Ad Leads Progress to Quotes and SalesFollow Excel and Google Sheets ad enquiries through conversations, quotes and sales outcomes in a custom panel with available source information.](https://oguzerol.com/en/ad-lead-quote-sales-tracking-app/) [Browse all articles →](https://oguzerol.com/en/articles/) WHAT YOU CAN ASK FOR ## How do I work? Work-hour packages Tell me about your business and what you need on WhatsApp or by phone; we agree on **a work block of somewhere between 5 and 40 hours** and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend leaves a lasting result in your business. We keep going for as long as you find it useful. WORK BLOCKS ## Why not monthly? Is 40 hours a week? On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back. 5hours300€ + VAT60€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%205-hour%20work%20block.) 10hours500€ + VAT50€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2010-hour%20work%20block.) 20hours800€ + VAT40€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2020-hour%20work%20block.) 40hours1,400€ + VAT35€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2040-hour%20work%20block.)