Source: https://oguzerol.com/en/language-school/ Google Ads # Language School Google Ads | Seasonal, Local Demand [Oğuz Erol](https://oguzerol.com/en/about-me/) | 2 min read Demand for language courses rises noticeably before summer holidays and ahead of study/work plans abroad. A fixed budget set without knowing that pattern misses opportunity in the busy season. ## Online and in-person appeal to different audiences Someone searching for an online course thinks flexibility and price; someone searching for in-person thinks interaction and discipline. Combining both in one ad serves neither well. ## Level and exam-based targeting works Specific searches like “IELTS preparation” or “beginner English” carry far more intent than a generic “language course” search. On the [keyword optimisation](https://oguzerol.com/en/keyword-optimization/) side, this split raises conversion directly. **How do we start?** First we discuss which languages and formats (online/in-person) you offer. You can reach me from the [contact page](https://oguzerol.com/en/contact/). ## Frequently Asked Questions ### Should I raise budget before summer? Yes, demand rises sharply then and so does competition; raising budget ahead of the season beats reacting late. ### Should I offer a free placement test? It’s an effective entry point in this sector; a low-barrier first step brings more clicks and conversions than a direct enrolment ask. ### Which conversion action should be measured? A free trial lesson or information request; targeting enrolment directly is often too early an ask. [Back to top ↑](https://oguzerol.com/en/language-school/#icerik) ## You may also find these useful [Form Conversion Tracking | Measure Incoming LeadsIf form submissions are not measured, ad budget is spent blind. How to set up form conversions and prevent double counting and spam submissions.](https://oguzerol.com/en/form-conversion-tracking/)[Search Term Analysis | See Where the Money GoesWhatever your keyword list says, your ads appear on other searches. How to read the search terms report and turn it into real decisions. Get in touch.](https://oguzerol.com/en/search-term-analysis/)[See How Ad Leads Progress to Quotes and SalesFollow Excel and Google Sheets ad enquiries through conversations, quotes and sales outcomes in a custom panel with available source information.](https://oguzerol.com/en/ad-lead-quote-sales-tracking-app/) [Browse all articles →](https://oguzerol.com/en/articles/) WHAT YOU CAN ASK FOR ## How do I work? Work-hour packages Tell me about your business and what you need on WhatsApp or by phone; we agree on **a work block of somewhere between 5 and 40 hours** and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend leaves a lasting result in your business. We keep going for as long as you find it useful. WORK BLOCKS ## Why not monthly? Is 40 hours a week? On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back. 5hours300€ + VAT60€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%205-hour%20work%20block.) 10hours500€ + VAT50€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2010-hour%20work%20block.) 20hours800€ + VAT40€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2020-hour%20work%20block.) 40hours1,400€ + VAT35€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2040-hour%20work%20block.)