Source: https://oguzerol.com/en/dermocosmetics/ Google Ads # Dermocosmetics Google Ads | Pharmacy Channel Focus [Oğuz Erol](https://oguzerol.com/en/about-me/) | 1 min read Dermocosmetics products usually sell through the pharmacy channel, but online sales are growing too. The two need separate strategies: pharmacy sales are driven by brand awareness and doctor recommendation, online sales by direct advertising. ## Dermatological testing information builds trust Users in this category ask whether a product is clinically tested. Stating this clearly clears a higher trust bar than a generic cosmetics product. ## Content-based trust Users searching by skin issue (“moisturiser for sensitive skin”) are looking for information. A content strategy supported by [SEO consulting](https://oguzerol.com/en/seo-consulting/) complements the purchase-intent searches Google Ads catches. **How do we start?** First we discuss your sales channels and product certifications. You can reach me from the [contact page](https://oguzerol.com/en/contact/). ## Frequently Asked Questions ### Do health claims in ad copy cause problems? Yes, wording implying a guaranteed treatment outcome risks [disapproval](https://oguzerol.com/en/why-ads-get-disapproved/); measured language like “supports” or “helps” is safer. ### Which conversion action should be measured? Purchase for online sales; for pharmacy-focused brands, product info page visits or pharmacy-finder use can be measured. ### Can doctor/dermatologist approval be used in ads? Yes if it’s verifiable and real, but exaggerated or generalised health claims carry risk. [Back to top ↑](https://oguzerol.com/en/dermocosmetics/#icerik) ## You may also find these useful [E-Commerce Conversion Tracking | Measure Sales by ValueIn e-commerce the conversion count is not enough, the amount has to be right too. Purchase event setup, double counting, returns and true value.](https://oguzerol.com/en/e-commerce-conversion-tracking/)[Product Feed Optimization | Shopping Ads PerformanceProduct feed optimization: title and description improvement, category mapping, and image quality strategy to boost Shopping ads performance.](https://oguzerol.com/en/product-feed-optimization/)[E-Commerce Google Ads Management | ROAS-FocusedGoogle Ads management for e-commerce: feed quality, value-based bidding, cart abandonment campaigns and measurement that shows real profitability.](https://oguzerol.com/en/e-commerce-google-ads-management/) [Browse all articles →](https://oguzerol.com/en/articles/) WHAT YOU CAN ASK FOR ## How do I work? Work-hour packages Tell me about your business and what you need on WhatsApp or by phone; we agree on **a work block of somewhere between 5 and 40 hours** and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend leaves a lasting result in your business. We keep going for as long as you find it useful. WORK BLOCKS ## Why not monthly? Is 40 hours a week? On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back. 5hours300€ + VAT60€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%205-hour%20work%20block.) 10hours500€ + VAT50€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2010-hour%20work%20block.) 20hours800€ + VAT40€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2020-hour%20work%20block.) 40hours1,400€ + VAT35€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2040-hour%20work%20block.)