Source: https://oguzerol.com/en/cleaning-company/ Google Ads # Cleaning Company Google Ads | Home and Office Split [Oğuz Erol](https://oguzerol.com/en/about-me/) | 1 min read Cleaning service demand comes from two different customers: home and office. Home cleaning is individual and often recurring; office cleaning can become an institutional, contracted service. ## Regular and one-off service carry different intent Someone seeking weekly or monthly regular cleaning follows a different decision process than someone seeking a one-off post-move cleaning. Keeping these in separate ad groups raises conversion. ## Trust is the biggest barrier For a customer letting a stranger into their home, trust is critical. Clicks without staff background checks, insurance, and real reviews are lost to distrust. **How do we start?** First we discuss your service area and the service types you offer. You can reach me from the [contact page](https://oguzerol.com/en/contact/). ## Frequently Asked Questions ### Does office cleaning need a different approach? Yes, office clients look for a contract and continuity; [LinkedIn](https://oguzerol.com/en/linkedin-ads-specialist/) can complement that B2B side. ### Which conversion action should be measured? An online booking form or phone call; users usually expect a fast appointment. ### Should I share pricing? Giving an approximate price range by square metre or hour helps users quickly judge whether it fits their budget. [Back to top ↑](https://oguzerol.com/en/cleaning-company/#icerik) ## You may also find these useful [Call Conversion Tracking | Measuring Phone EnquiriesIf customers convert by calling and that is not measured, campaigns look worse than they are. Call tracking setup and filtering low-quality calls.](https://oguzerol.com/en/call-conversion-tracking/)[Call-Focused Ads | Converting Straight to the PhoneIf customers call rather than fill in forms, the goal should be calls, not clicks. Call campaign setup, scheduling and filtering low-quality calls.](https://oguzerol.com/en/call-focused-ads/)[Geographic Targeting Optimisation | Location ControlThe wrong location setting spends money on cities you do not serve. The hidden default trap, region-level bidding and local campaign structure.](https://oguzerol.com/en/geographic-targeting-optimization/) [Browse all articles →](https://oguzerol.com/en/articles/) WHAT YOU CAN ASK FOR ## How do I work? Work-hour packages Tell me about your business and what you need on WhatsApp or by phone; we agree on **a work block of somewhere between 5 and 40 hours** and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend leaves a lasting result in your business. We keep going for as long as you find it useful. WORK BLOCKS ## Why not monthly? Is 40 hours a week? On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back. 5hours300€ + VAT60€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%205-hour%20work%20block.) 10hours500€ + VAT50€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2010-hour%20work%20block.) 20hours800€ + VAT40€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2020-hour%20work%20block.) 40hours1,400€ + VAT35€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2040-hour%20work%20block.)