Source: https://oguzerol.com/en/brand-tracking-in-ai-search/ Organic Visibility # AI Search Brand Tracking [Oğuz Erol](https://oguzerol.com/en/about-me/) | 4 min read Running an audit once and implementing the fixes is a good start — but AI answers aren’t static. Models get updated, your competitors publish content, the sources written about you change. You could have been mentioned last month and not this month, and **you have no way of noticing**, because the lost visit never happens in the first place. Brand tracking ties this to regular measurement: I ask the same set of questions the same way every month, compare the results to the previous month, and show what changed. ## What Gets Measured in the Tracking **Mention rate** — how many answers your brand appears in, across the questions we’ve defined. Not a single answer — a ratio drawn from repeated queries. **Competitor comparison** — which brands get mentioned ahead of you on the same questions. This is often the most instructive part — when we dig into why a competitor keeps getting mentioned, there’s usually a concrete reason. **Source tracking** — which sites the AI cites when giving its answer. Does your site show up as a source, or is it a page someone else wrote about you? **Change** — what went up, what went down compared to the previous month. This is where the real value is; not a single snapshot, but a curve. ## What You Get in the Report A short monthly document: rates, a competitor table, what changed this month, and a recommended action if there is one. I don’t produce long presentations — a summary you can read in one page, with a detail table underneath. If nothing changed, I write “no change this month.” I don’t pad the report to fill pages; since I work hourly, a padded report is bad for both of us. ## For Agencies I also offer this service **white-label**. If you’re an agency wanting to offer your clients AI visibility reports, I do the measurement, the report goes out under your name, and I stay invisible to your client. Tracking multiple brands at once also lowers the per-unit cost. ## Who This Service Isn’t For If you haven’t done any GEO work yet, don’t start with tracking — there’s no change to measure. Get the [AI visibility audit](https://oguzerol.com/en/ai-visibility-audit/) first to see the baseline issues, complete the [technical groundwork](https://oguzerol.com/en/preparing-your-site-for-ai-search/), and tracking will mean something after that. Also, if you’re a very small, narrowly local business, monthly tracking might be overkill; checking in quarterly may be enough. We can work that out together. **How do we start?** We build the question set and competitor list to track together, then take the first measurement to establish the baseline. Reach me via the [contact page](https://oguzerol.com/en/contact/). ## Frequently Asked Questions ### There are software tools that automate this — why do I need you? Tools exist, and some are good. The difference is this: a tool gives you a number, not the reason behind it. When your mention rate drops, a tool shows you that, but it doesn’t answer “why did it drop, what should I do.” I already automate the measurement itself with AI agents; what I’m selling you isn’t the measurement — it’s the interpretation of the measurement. ### How often is the measurement taken? Monthly by default. If you’re in a fast-moving sector or have an active GEO effort underway, we can move to every two weeks. More frequent measurement usually just produces noise — I don’t recommend it. ### How many questions get tracked? Generally 20-40. Fewer doesn’t show a pattern; more raises the cost without adding much information. We keep the question set fixed so the comparison stays meaningful — if we add a new question, I flag it separately. ### Is there a contract or minimum term? No. As with all my other work, I don’t sell long contracts here either. You decide every month whether to continue; when you want to stop, all you have to do is say so. [Back to top ↑](https://oguzerol.com/en/brand-tracking-in-ai-search/#icerik) ## You may also find these useful [AI Visibility AuditIs your brand mentioned in ChatGPT, Perplexity and Google AI Overviews answers? I ask your customers' questions and show who gets named, in a written report.](https://oguzerol.com/en/ai-visibility-audit/)[Digital PR for Visibility in AI Search ResultsPress releases, expert-comment requests, and journalist relationships are no longer just brand awareness — they decide whether AI treats you as a source.](https://oguzerol.com/en/digital-pr-for-visibility-in-ai-search-results/)[GEO Guide: Visibility in AI SearchWhat actually helps with GEO and visibility in AI search, Google's official position, and a reading order for 20 articles: understand, apply, measure.](https://oguzerol.com/en/geo-guide/) [Browse all articles →](https://oguzerol.com/en/articles/) WHAT YOU CAN ASK FOR ## How do I work? Work-hour packages Tell me about your business and what you need on WhatsApp or by phone; we agree on **a work block of somewhere between 5 and 40 hours** and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend leaves a lasting result in your business. We keep going for as long as you find it useful. WORK BLOCKS ## Why not monthly? Is 40 hours a week? On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back. 5hours300€ + VAT60€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%205-hour%20work%20block.) 10hours500€ + VAT50€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2010-hour%20work%20block.) 20hours800€ + VAT40€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2020-hour%20work%20block.) 40hours1,400€ + VAT35€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2040-hour%20work%20block.)