Source: https://oguzerol.com/en/youtube-ads/ [![From video to your service page. Illustrative interface: AC maintenance · See maintenance details · Video ad · Service page. Clear opening scene; Suitable video format; Matching landing page.](https://oguzerol.com/gorseller/hizmet-kapaklari/youtube-reklam-uzmani-seri-v1-en.webp) View full size](https://oguzerol.com/gorseller/hizmet-kapaklari/youtube-reklam-uzmani-seri-v1-en.webp) # YouTube Ads Specialist | Video Campaign Management [Oğuz Erol](https://oguzerol.com/en/about-me/) | 4 min read YouTube ads are a subset of Google Ads, but they call for a different discipline. In search ads, intent is already clear — the user is searching for something. On YouTube it’s not: you show up while someone’s watching a video, so the first few seconds matter far more than they do in search. I’ve been managing Google Ads for 20 years, and YouTube has been a significant part of that. The most common mistake I see is a video campaign built with search-ad logic: a video that opens with a sales pitch and talks about the brand for minutes, run as a video ad. The viewer skips within 5 seconds. ## Choosing a format: skippable, non-skippable, short-form YouTube has several ad formats: skippable in-stream video, non-skippable short ads, discovery ads, and vertical formats built for Shorts. Each serves a different goal — skippable formats suit conversion, non-skippable formats suit reach and brand awareness. Which format works for you depends on your budget and goal. Trying every format at once with a small budget means you don’t collect meaningful data on any of them. In the first call (paid working time), I clarify the goal first, then narrow down the format around it. ## The first-5-seconds rule In skippable ads, viewers can skip after 5 seconds. That’s why saving your brand or message for the end doesn’t work on YouTube — this mistake usually comes from agencies bringing a TV-commercial narrative style to the format. Before setup, I review your existing video with you: is there a clear hook in the first few seconds, does the brand show up early. If the video isn’t ready, I often find that a short, cheap revision does more for the campaign than shooting a brand-new video. ## Targeting and measurement YouTube targeting is built around demographics, interests, topics, placements, and custom segments. Custom segments based on search history in particular perform far better than broad demographic targeting. On the measurement side, a GA4 and Google Ads connection is essential — without it, you see view counts but not how many people actually came to your site afterward. I usually include this setup as part of the scope, because without it I can’t properly evaluate the campaign. **How do I start?** First, I talk through with you what you want and what’s realistic; the first call is paid working time and is deducted from the work-hour block you choose (5, 10, 20 or 40 hours). If it makes sense, we pin down the scope and I get to work. You can reach me via the [contact page](https://oguzerol.com/en/contact/). ## Frequently Asked Questions ### Do you handle video production? No, video shooting isn’t my job. I handle campaign setup, targeting, measurement, and optimization. If you have a video, I start with that; if not, I can point you toward a simple, low-cost solution, but I don’t take on production myself. ### Are YouTube ads more expensive than Google Search? Cost per click is generally lower than search ads, because intent is weaker. But that cheaper click doesn’t mean a customer as ready to buy as a search click. The right comparison isn’t click cost — it’s cost per result achieved. ### Does YouTube advertising make sense on a small budget? It depends. A small budget aimed at brand awareness spreads thin and leaves little impact. A small budget aimed at a narrow audience with a clear conversion goal can work well. In the first call (paid working time), I discuss with you what’s realistic for your budget. ### After how many views does my ad start producing results? I wouldn’t give a fixed number — it depends on the product, the offer, and the video. I treat the first few weeks as a learning period, and I recommend not making an early decision to shut things down during that time. It takes time for the data to become meaningful. [Back to top ↑](https://oguzerol.com/en/youtube-ads/#icerik) ## You may also find these useful [YouTube Shorts Ads | Vertical Video ManagementAdvertising in Shorts inventory follows different rules from classic YouTube ads. Vertical format, first-second discipline and realistic measurement.](https://oguzerol.com/en/youtube-shorts-ads/)[Demand Gen Ads | Campaigns That Create DemandDemand Gen is a visual-first campaign across YouTube and Discover inventory. When it makes sense, how to build creative and how to measure success.](https://oguzerol.com/en/demand-gen-ads/)[LinkedIn Ads Specialist | B2B Customer AcquisitionReach your B2B audience on LinkedIn. Right industry, right seniority, measurable results. I'll plan your campaign with you — message me on WhatsApp.](https://oguzerol.com/en/linkedin-ads-specialist/) [Browse all articles →](https://oguzerol.com/en/articles/) WHAT YOU CAN ASK FOR ## How do I work? Work-hour packages Tell me about your business and what you need on WhatsApp or by phone; we agree on **a work block of somewhere between 5 and 40 hours** and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend leaves a lasting result in your business. We keep going for as long as you find it useful. WORK BLOCKS ## Why not monthly? Is 40 hours a week? On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back. 5hours300€ + VAT60€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%205-hour%20work%20block.) 10hours500€ + VAT50€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2010-hour%20work%20block.) 20hours800€ + VAT40€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2020-hour%20work%20block.) 40hours1,400€ + VAT35€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2040-hour%20work%20block.)