Source: https://oguzerol.com/en/solar-energy-company/

Google Ads

# Google Ads for Solar Energy Companies | Savings

[Oğuz Erol](https://oguzerol.com/en/about-me/)  |  1 min read

For solar energy systems, the user’s core motivation is saving on electricity bills. Centering ad messaging on this concrete benefit drives far higher conversion than an abstract “sustainability” message.

## Bill savings is the strongest message

A concrete, measurable promise like “cut your electric bill by up to 70%” directly captures user attention.

## A free site visit is the first conversion step

Users first want an expert to visit their home or business and provide a system-size and cost quote; the ad’s goal should be making this appointment request easy.

**How we start.** We first discuss your service area and installation process. Reach out via the [contact page](https://oguzerol.com/en/contact/).

## Frequently Asked Questions

### Which conversion action should be tracked?

Site-visit appointment request or phone call; [call-focused ads](https://oguzerol.com/en/call-focused-ads/) work well here.

### Should government incentive information be used in ads?

Yes — if incentives or financing exist, this should be highlighted as a concrete advantage in ad copy.

### Why does geo-targeting matter?

Since installation service is offered in a specific area, [geo-targeting](https://oguzerol.com/en/geographic-targeting-optimization/) prevents budget waste outside your service zone.

[Back to top ↑](https://oguzerol.com/en/solar-energy-company/#icerik)

## You may also find these useful

[Form Conversion Tracking | Measure Incoming LeadsIf form submissions are not measured, ad budget is spent blind. How to set up form conversions and prevent double counting and spam submissions.](https://oguzerol.com/en/form-conversion-tracking/)[Search Term Analysis | See Where the Money GoesWhatever your keyword list says, your ads appear on other searches. How to read the search terms report and turn it into real decisions. Get in touch.](https://oguzerol.com/en/search-term-analysis/)[See How Ad Leads Progress to Quotes and SalesFollow Excel and Google Sheets ad enquiries through conversations, quotes and sales outcomes in a custom panel with available source information.](https://oguzerol.com/en/ad-lead-quote-sales-tracking-app/)

[Browse all articles →](https://oguzerol.com/en/articles/)

WHAT YOU CAN ASK FOR

## How do I work?
Work-hour packages

Tell me about your business and what you need on WhatsApp or by phone; we agree on **a work block of somewhere between 5 and 40 hours** and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend leaves a lasting result in your business. We keep going for as long as you find it useful.

WORK BLOCKS

## Why not monthly?
Is 40 hours a week?

On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back.

5hours300€ + VAT60€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%205-hour%20work%20block.)

10hours500€ + VAT50€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2010-hour%20work%20block.)

20hours800€ + VAT40€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2020-hour%20work%20block.)

40hours1,400€ + VAT35€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2040-hour%20work%20block.)