Source: https://oguzerol.com/en/performance-max-optimization/

Google Ads

# Performance Max Optimization | Asset and Signal Quality

[Oğuz Erol](https://oguzerol.com/en/about-me/)  |  2 min read

PMax optimisation investigates which inputs are producing poor outcomes in an existing campaign. Deliverables are evidence-based findings, a prioritised change plan and a post-change comparison. This is separate from new setup; describe the current problem through the [contact page](https://oguzerol.com/en/contact/).

## Which symptom leads to which check?

| Symptom | Review | Decision |
| --- | --- | --- |
| Many forms, few qualified enquiries | Spam, job applications and qualified leads | Correct goal and outcome feedback |
| Good ROAS, unchanged total sales | Brand and existing-customer contribution | Question incremental impact |
| Spend without relevant demand | Queries, URLs and channel distribution | Exclude irrelevant demand |
| Weak asset results | Message, format and destination alignment | Test a defined asset hypothesis |

## What has changed in reporting?

Checked on 15 October 2026: the [search terms report](https://support.google.com/google-ads/answer/16327396?hl=en) supports query review and the [channel performance report](https://support.google.com/google-ads/answer/16260130?hl=en) shows distribution. I do not audit on the outdated assumption that channel spend is invisible. The scope of account and campaign controls is checked separately.

## How do I evaluate a test?

I record the change and expected effect beforehand. Changing budget, conversion goals and all assets at once makes attribution of the result difficult. Conversion delay, seasonal demand and recorded sales outcomes also matter.

An asset rating alone is not evidence of sales. Changing an audience signal does not restrict all delivery to that audience. I do not report an apparent improvement as success when the evidence does not support it.

## Frequently Asked Questions

### Should every low-rated asset be removed immediately?

No. Delivery, results, message coverage and available replacements need review together. I do not decide from one label.

### Can you optimise without a product feed?

Yes. Service businesses focus on enquiry quality and outcomes; e-commerce also requires product-data review.

### What will I receive?

Findings, evidence, proposed changes, comparison period and decision record. If a new setup is needed, its rationale is documented separately.

[Back to top ↑](https://oguzerol.com/en/performance-max-optimization/#icerik)

## You may also find these useful

[Performance Max Ads | PMax Setup and ManagementPerformance Max unifies all Google inventory in one campaign. When it is right, when it is premature, and how feed, asset groups and signals are set up.](https://oguzerol.com/en/performance-max-ads/)[Google Shopping Ads | Performance Max ManagementShopping and Performance Max campaigns for your e-commerce store. Product feed, conversion tracking, and ROAS optimization, all in one place.](https://oguzerol.com/en/google-shopping-ads/)[Responsive Display Ads | Automatic Asset CombinationResponsive display ad setup: image and text asset quality, how automatic combination works, and performance optimization on the Display Network.](https://oguzerol.com/en/responsive-display-ads/)

[Browse all articles →](https://oguzerol.com/en/articles/)

WHAT YOU CAN ASK FOR

## How do I work?
Work-hour packages

Tell me about your business and what you need on WhatsApp or by phone; we agree on **a work block of somewhere between 5 and 40 hours** and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend leaves a lasting result in your business. We keep going for as long as you find it useful.

WORK BLOCKS

## Why not monthly?
Is 40 hours a week?

On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back.

5hours300€ + VAT60€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%205-hour%20work%20block.)

10hours500€ + VAT50€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2010-hour%20work%20block.)

20hours800€ + VAT40€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2020-hour%20work%20block.)

40hours1,400€ + VAT35€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2040-hour%20work%20block.)