Source: https://oguzerol.com/en/mobile-app-company/

Google Ads

# Mobile App Company Google Ads | Portfolio-Focused

[Oğuz Erol](https://oguzerol.com/en/about-me/)  |  2 min read

Demand for a mobile app development company is usually project-based and one-off — a business wants their own app built. That’s a different dynamic than subscription-driven [SaaS selling](https://oguzerol.com/en/saas/).

## A reference portfolio is the strongest persuasion tool

In this decision, the client wants to see what apps the company has already built. Clicks arriving without a portfolio page are lost to a lack of trust — screenshots and short descriptions of built apps are decisive.

## A quote request is the right conversion target

Targeting “buy now” directly makes no sense in this project-based service. A quote request form or a preliminary consultation request is a realistic, measurable conversion target.

**How do we start?** First we discuss which industries and app types you have experience in. You can reach me from the [contact page](https://oguzerol.com/en/contact/).

## Frequently Asked Questions

### Should iOS and Android development be marketed separately?

Usually not, most projects cover both; but if you have platform-specific expertise, highlighting it can be a differentiator.

### Should I share a price range?

Project-based pricing varies so much that “free project assessment” is a safer call to action than a fixed number.

### Which conversion action should be measured?

A project quote request form; the first step in this sector is usually a needs-analysis conversation.

[Back to top ↑](https://oguzerol.com/en/mobile-app-company/#icerik)

## You may also find these useful

[Lead Generation Ads | Capturing Potential CustomersGoogle Ads lead generation campaigns: lead form extensions, landing page design, and CRM integration for a strategy that captures quality leads.](https://oguzerol.com/en/lead-generation-ads/)[Form Conversion Tracking | Measure Incoming LeadsIf form submissions are not measured, ad budget is spent blind. How to set up form conversions and prevent double counting and spam submissions.](https://oguzerol.com/en/form-conversion-tracking/)[Landing Page A/B Testing | Improve by MeasuringFind what works on your landing page by testing it. What to test, how many visitors you actually need, and what to do instead when traffic is low.](https://oguzerol.com/en/landing-page-a-b-testing/)

[Browse all articles →](https://oguzerol.com/en/articles/)

WHAT YOU CAN ASK FOR

## How do I work?
Work-hour packages

Tell me about your business and what you need on WhatsApp or by phone; we agree on **a work block of somewhere between 5 and 40 hours** and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend leaves a lasting result in your business. We keep going for as long as you find it useful.

WORK BLOCKS

## Why not monthly?
Is 40 hours a week?

On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back.

5hours300€ + VAT60€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%205-hour%20work%20block.)

10hours500€ + VAT50€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2010-hour%20work%20block.)

20hours800€ + VAT40€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2020-hour%20work%20block.)

40hours1,400€ + VAT35€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2040-hour%20work%20block.)