Source: https://oguzerol.com/en/housing-project/

Google Ads

# Housing Project Google Ads | Launch-Phase Campaigns

[Oğuz Erol](https://oguzerol.com/en/about-me/)  |  2 min read

Marketing a housing project is more a scheduled campaign than an ongoing service. Demand for a heavy budget at launch, tapering off as sales progress, needs different planning than a fixed monthly budget.

## Investors and end-users speak differently

An investor cares about return and value appreciation; an end-user cares about living space and location. Rather than one message for both, splitting [ad groups](https://oguzerol.com/en/keyword-optimization/) by intent works better.

## Payment plans are a strong differentiator

Terms like “zero interest” or “36-month plan” directly affect search behaviour in this sector. Making this clear in ad copy and [assets](https://oguzerol.com/en/ad-extensions-optimization/) raises click quality.

## Lower the budget gradually after launch

As sales progress, remaining inventory shrinks and an aggressive budget becomes inefficient. [Budget optimisation](https://oguzerol.com/en/budget-optimization/) should adjust dynamically with sales pace here.

**How do we start?** First we discuss your project’s sales stage and target audience. You can reach me from the [contact page](https://oguzerol.com/en/contact/).

## Frequently Asked Questions

### Is it worth advertising before launch?

Yes, “pre-registration” or “early reservation” campaigns work well for building a demand list.

### I want to reach foreign investors. What changes?

Separate language and region targeting are needed — a distinct campaign with its own English landing page.

### Which conversion action should be measured?

A show-flat viewing request; in this sector a physical visit is usually a precondition of the sale.

[Back to top ↑](https://oguzerol.com/en/housing-project/#icerik)

## You may also find these useful

[Form Conversion Tracking | Measure Incoming LeadsIf form submissions are not measured, ad budget is spent blind. How to set up form conversions and prevent double counting and spam submissions.](https://oguzerol.com/en/form-conversion-tracking/)[Search Term Analysis | See Where the Money GoesWhatever your keyword list says, your ads appear on other searches. How to read the search terms report and turn it into real decisions. Get in touch.](https://oguzerol.com/en/search-term-analysis/)[See How Ad Leads Progress to Quotes and SalesFollow Excel and Google Sheets ad enquiries through conversations, quotes and sales outcomes in a custom panel with available source information.](https://oguzerol.com/en/ad-lead-quote-sales-tracking-app/)

[Browse all articles →](https://oguzerol.com/en/articles/)

WHAT YOU CAN ASK FOR

## How do I work?
Work-hour packages

Tell me about your business and what you need on WhatsApp or by phone; we agree on **a work block of somewhere between 5 and 40 hours** and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend leaves a lasting result in your business. We keep going for as long as you find it useful.

WORK BLOCKS

## Why not monthly?
Is 40 hours a week?

On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back.

5hours300€ + VAT60€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%205-hour%20work%20block.)

10hours500€ + VAT50€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2010-hour%20work%20block.)

20hours800€ + VAT40€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2020-hour%20work%20block.)

40hours1,400€ + VAT35€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2040-hour%20work%20block.)