Source: https://oguzerol.com/en/google-ads-agency/

Google Ads

# Google Ads Agency or Expert? | An Honest Comparison

[Oğuz Erol](https://oguzerol.com/en/about-me/)  |  4 min read

When you look for a Google Ads agency, the real question is: who do I trust with this, and what do I get in return. I am not an agency, I am an independent expert — on this page I lay out the difference without exaggeration, because for some businesses an agency genuinely is the right answer.

## The real advantage of an agency

An agency has a team. Designer, copywriter, analyst and account manager can be separate people. If you run many campaigns, a lot of creative and several markets at once, that capacity genuinely matters. Work does not stop when one person is ill, processes are institutional, billing and reporting are standardised.

If you are a large-budget, multi-channel operation advertising in several countries, take the agency model seriously. At that scale one person is not enough, and it would be dishonest not to say so.

## The real disadvantage of an agency

At an agency, the person you talk to and the person touching your account are usually not the same. You meet someone senior during the sale, and your account may land with someone less experienced. This is not true of every agency, but it is a common pattern.

The second issue is where knowledge accumulates. In the agency model the account’s memory sits with the agency; when you leave, nobody usually remembers which test was run or why a keyword was paused. Third, agency fees are typically structured as a percentage of ad spend — which makes reducing spend financially unattractive for the agency.

## Working with an independent expert

When you work with me, the person looking at your account and the person you talk to are the same. When I see a problem I say it with nobody in between, including when the answer is to cut budget. Scope is written, price is fixed; I do not work on a percentage of your spend.

Let me state the limit too: I take on a limited number of accounts at a time, because in this model scale is the enemy of quality. If I am at capacity I say so plainly rather than putting you in a queue.

## AI changed this balance

The classic advantage of an agency was manpower: people to read reports, scan search terms, gather data. I now do most of that with AI agents — I track all the Google Ads accounts I manage this way. So the question of how one person keeps up with that many accounts has a different answer than it used to; and where I cannot keep up, I say no.

This does not mean I replaced people with machines. I make the decisions; the machine prepares the data.

## Which should you choose

If your team is large, your budget is big and you need constant creative production across many markets: an agency. If you work in a single market with a clear product or service and your focus is spending the budget correctly, an independent expert is usually more efficient — in both cost and decision speed.

**How do we start?** First, we look at your situation and talk about which model suits you; if an agency is the better fit, I say that too. You can reach me from the [contact page](https://oguzerol.com/en/contact/).

## Frequently Asked Questions

### Why are agency fees set as a percentage of spend?

It is an established habit in the industry, designed so the agency’s revenue grows with the client. The problem is that this structure financially penalises cutting unnecessary spend. I work neither on a percentage nor on a fixed monthly fee; I work with work-hour blocks of 5, 10, 20 or 40 hours, with no contract, and unused hours don’t expire.

### How does moving from an agency to an independent expert work?

If the account is already yours it is simple: the agency’s access is removed and mine is added. If the account was opened inside the agency’s own structure, a transfer is needed — in the first call we always check who actually owns the account.

### How much does a Google Partner badge matter?

The badge depends on a spend threshold, certifications and performance criteria; it is not meaningless, but on its own it does not guarantee good management. Instead of the badge, look at the concrete account examples shown to you and at measurement discipline.

[Back to top ↑](https://oguzerol.com/en/google-ads-agency/#icerik)

## You may also find these useful

[Google Ads Management Fees | Which Model Is RightPercentage of spend, fixed monthly fee, work-hour package or performance bonus? Key differences between Google Ads fee models and which suits your business.](https://oguzerol.com/en/google-ads-management-fees/)[Google Ads Expert | 20 Years of Account ExperienceLooking for a Google Ads expert? What to actually check: not certificates, but measurement discipline and account history. How I work and what I refuse to do.](https://oguzerol.com/en/google-ads-expert/)[Google Ads Management | Let an Expert Run Your AccountDay-to-day management of your Google Ads account: campaign structure, bidding strategy, search term discipline and measurement. No agency layer in between.](https://oguzerol.com/en/google-ads-management/)

[Browse all articles →](https://oguzerol.com/en/articles/)

WHAT YOU CAN ASK FOR

## How do I work?
Work-hour packages

Tell me about your business and what you need on WhatsApp or by phone; we agree on **a work block of somewhere between 5 and 40 hours** and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend leaves a lasting result in your business. We keep going for as long as you find it useful.

WORK BLOCKS

## Why not monthly?
Is 40 hours a week?

On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back.

5hours300€ + VAT60€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%205-hour%20work%20block.)

10hours500€ + VAT50€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2010-hour%20work%20block.)

20hours800€ + VAT40€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2020-hour%20work%20block.)

40hours1,400€ + VAT35€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2040-hour%20work%20block.)