Source: https://oguzerol.com/en/farm-machinery/

Google Ads

# Google Ads for Farm Machinery | Brand and Model

[Oğuz Erol](https://oguzerol.com/en/about-me/)  |  1 min read

Farm machinery dealer buyers usually search by specific brand and model — tractors, combine harvesters. The same high-investment logic seen in [greenhouse equipment](https://oguzerol.com/en/greenhouse-equipment/) applies here too.

## Brand and model-based keyword structure

Ad groups built around brand+model combinations, instead of a generic “tractor” campaign, bring far more qualified traffic.

## Service and spare-parts availability build trust

An after-sales service network and spare-parts availability directly influence the purchase decision for this high-investment product.

**How we start.** We first discuss your brand portfolio and service network. Reach out via the [contact page](https://oguzerol.com/en/contact/).

## Frequently Asked Questions

### How do I differentiate if I also sell used equipment?

Handling new and used products in separate ad groups delivers the right message to buyers with different budgets.

### Which conversion action should be tracked?

Quote form submission or phone call; [call-focused ads](https://oguzerol.com/en/call-focused-ads/) work well here.

### Should financing options be mentioned in ads?

Yes — agricultural loan or installment options make the purchase decision easier for this high-cost product.

[Back to top ↑](https://oguzerol.com/en/farm-machinery/#icerik)

## You may also find these useful

[Form Conversion Tracking | Measure Incoming LeadsIf form submissions are not measured, ad budget is spent blind. How to set up form conversions and prevent double counting and spam submissions.](https://oguzerol.com/en/form-conversion-tracking/)[Search Term Analysis | See Where the Money GoesWhatever your keyword list says, your ads appear on other searches. How to read the search terms report and turn it into real decisions. Get in touch.](https://oguzerol.com/en/search-term-analysis/)[See How Ad Leads Progress to Quotes and SalesFollow Excel and Google Sheets ad enquiries through conversations, quotes and sales outcomes in a custom panel with available source information.](https://oguzerol.com/en/ad-lead-quote-sales-tracking-app/)

[Browse all articles →](https://oguzerol.com/en/articles/)

WHAT YOU CAN ASK FOR

## How do I work?
Work-hour packages

Tell me about your business and what you need on WhatsApp or by phone; we agree on **a work block of somewhere between 5 and 40 hours** and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend leaves a lasting result in your business. We keep going for as long as you find it useful.

WORK BLOCKS

## Why not monthly?
Is 40 hours a week?

On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back.

5hours300€ + VAT60€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%205-hour%20work%20block.)

10hours500€ + VAT50€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2010-hour%20work%20block.)

20hours800€ + VAT40€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2020-hour%20work%20block.)

40hours1,400€ + VAT35€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2040-hour%20work%20block.)