Source: https://oguzerol.com/en/automotive-sector-general/

Google Ads

# Automotive Sector Google Ads | General Structure

[Oğuz Erol](https://oguzerol.com/en/about-me/)  |  2 min read

The automotive sector is a broad umbrella — from dealerships to service shops, spare parts to accessories, covering many different business models. What they share is that users usually search by a specific brand, model or service.

## A specific need beats the generic “automotive” keyword

Users rarely search “automotive company”; they usually search something concrete like “\[brand\] service” or “\[model\] spare parts”. Ad groups should be built around those concrete searches, not a generic umbrella keyword.

## Local targeting applies to most automotive services

For service, maintenance and physical-store businesses, [geographic targeting](https://oguzerol.com/en/geographic-targeting-optimization/) should be limited to your service area. Only accessory and parts businesses selling purely online can lift that limit.

**How do we start?** First we discuss your business model and target audience. You can reach me from the [contact page](https://oguzerol.com/en/contact/).

## Frequently Asked Questions

### For which automotive sub-sector is this page not the best fit?

If you have a specific service (like vehicle inspection or a dealership), that dedicated page is more accurate; this page covers the general structure.

### Does brand-based targeting make sense?

Yes, if you specialise in a specific brand, separating it at the ad group level raises conversion.

### Which conversion action should be measured?

It depends on the business — a phone call for service, a purchase for product sales, a form for consulting; we clarify this based on your service.

[Back to top ↑](https://oguzerol.com/en/automotive-sector-general/#icerik)

## You may also find these useful

[Form Conversion Tracking | Measure Incoming LeadsIf form submissions are not measured, ad budget is spent blind. How to set up form conversions and prevent double counting and spam submissions.](https://oguzerol.com/en/form-conversion-tracking/)[Call Conversion Tracking | Measuring Phone EnquiriesIf customers convert by calling and that is not measured, campaigns look worse than they are. Call tracking setup and filtering low-quality calls.](https://oguzerol.com/en/call-conversion-tracking/)[Landing Page Optimisation | Do Not Waste the ClickAd budget pays off on the landing page. Message match, speed, forms, trust and mobile experience — the fixes that move conversion rate the most.](https://oguzerol.com/en/landing-page-optimization/)

[Browse all articles →](https://oguzerol.com/en/articles/)

WHAT YOU CAN ASK FOR

## How do I work?
Work-hour packages

Tell me about your business and what you need on WhatsApp or by phone; we agree on **a work block of somewhere between 5 and 40 hours** and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend leaves a lasting result in your business. We keep going for as long as you find it useful.

WORK BLOCKS

## Why not monthly?
Is 40 hours a week?

On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back.

5hours300€ + VAT60€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%205-hour%20work%20block.)

10hours500€ + VAT50€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2010-hour%20work%20block.)

20hours800€ + VAT40€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2020-hour%20work%20block.)

40hours1,400€ + VAT35€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2040-hour%20work%20block.)