Source: https://oguzerol.com/en/ads-for-profile-visitors/

Instagram

# Showing Ads to People Who Visited My Instagram Account

[Oğuz Erol](https://oguzerol.com/en/about-me/)  |  2 min read

For businesses without a website, this is the most valuable audience available: people who have engaged with your Instagram account. No pixel needed — the data already sits with Meta.

## What the engagement audience counts

Meta pools everyone who has had contact with your account, and you can separate them: profile visitors, anyone who engaged with a post or ad, people who saved a post, and people who messaged you.

## People who messaged you are the warmest group

Someone who sent you a DM is the closest to buying, and most businesses never come back to this audience. If the conversation stalled, showing a reminder on Instagram closes far cheaper than advertising to a cold audience. If message volume is heavy, [AI Replies to Instagram DMs](https://oguzerol.com/en/how-to-get-ai-to-answer-your-instagram-dms/) is worth discussing too.

## Followers and engagers are not the same thing

Your follower list is one thing; the engagement audience includes non-followers too. If a Reel reached thousands of people who don’t follow you, those people enter this pool as well — usually an overlooked and wasted audience.

**How we start.** We first look at your account’s recent engagement volume, since that determines whether the audience fills at all. Reach out via the [contact page](https://oguzerol.com/en/contact/).

## Frequently Asked Questions

### I don’t have a website. Can I still do this?

Yes — that’s this audience’s biggest advantage. No site and no pixel required; the data comes straight from your Instagram account.

### Can I combine it with site traffic?

Yes. If you have a site, combining it with the [site visitor audience](https://oguzerol.com/en/ads-for-site-visitors/) widens your reach.

### How far back does it go?

Engagement audiences have a limited lookback window; people who engaged long ago drop out. Publishing regularly is what keeps the audience alive.

[Back to top ↑](https://oguzerol.com/en/ads-for-profile-visitors/#icerik)

## You may also find these useful

[Showing Instagram Ads to People Who Visited My SiteRetarget website visitors on Instagram: pixel setup, splitting visitors by behaviour, and writing the message to match the page they looked at.](https://oguzerol.com/en/ads-for-site-visitors/)[Showing Ads to Cart Abandoners | Cart RecoveryRetarget people who added to cart but didn't buy. Reading why they left, getting the timing right, and recovering the sale without discounting.](https://oguzerol.com/en/ads-for-cart-abandoners/)[Showing Ads to People Who Messaged You on WhatsAppRetarget people who messaged on WhatsApp but never bought. Messaging audience setup, closing a stalled conversation, and getting the tracking right.](https://oguzerol.com/en/ads-for-whatsapp-enquirers/)

[Browse all articles →](https://oguzerol.com/en/articles/)

WHAT YOU CAN ASK FOR

## How do I work?
Work-hour packages

Tell me about your business and what you need on WhatsApp or by phone; we agree on **a work block of somewhere between 5 and 40 hours** and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend leaves a lasting result in your business. We keep going for as long as you find it useful.

WORK BLOCKS

## Why not monthly?
Is 40 hours a week?

On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back.

5hours300€ + VAT60€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%205-hour%20work%20block.)

10hours500€ + VAT50€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2010-hour%20work%20block.)

20hours800€ + VAT40€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2020-hour%20work%20block.)

40hours1,400€ + VAT35€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2040-hour%20work%20block.)