Source: https://oguzerol.com/en/ac-service/

Google Ads

# AC Service Google Ads | Pre-Summer Intensity

[Oğuz Erol](https://oguzerol.com/en/about-me/)  |  1 min read

AC service demand follows the opposite seasonality of [boiler service](https://oguzerol.com/en/boiler-service/): maintenance and new-installation demand rises sharply before summer. A campaign unprepared for that period misses the peak demand.

## Installation and maintenance are different customers

A customer wanting a new AC unit compares price and brand; a customer wanting maintenance or a fault fixed wants speed. These two need separate ad groups.

## Fault demand spikes during heatwaves

AC breakdown searches suddenly spike on extremely hot days. Being ready for those periods lets you catch demand once competitors are at capacity.

**How do we start?** First we discuss which brands you’re authorised for and your service area. You can reach me from the [contact page](https://oguzerol.com/en/contact/).

## Frequently Asked Questions

### Should I raise budget before summer?

Yes, demand rises sharply then; preparing early is a major advantage.

### Which conversion action should be measured?

Phone calls for faults, a quote request form for installation.

### Does corporate demand need a different approach?

Yes, office and workplace AC systems need a different scale and a different maintenance contract.

[Back to top ↑](https://oguzerol.com/en/ac-service/#icerik)

## You may also find these useful

[Call Conversion Tracking | Measuring Phone EnquiriesIf customers convert by calling and that is not measured, campaigns look worse than they are. Call tracking setup and filtering low-quality calls.](https://oguzerol.com/en/call-conversion-tracking/)[Call-Focused Ads | Converting Straight to the PhoneIf customers call rather than fill in forms, the goal should be calls, not clicks. Call campaign setup, scheduling and filtering low-quality calls.](https://oguzerol.com/en/call-focused-ads/)[Geographic Targeting Optimisation | Location ControlThe wrong location setting spends money on cities you do not serve. The hidden default trap, region-level bidding and local campaign structure.](https://oguzerol.com/en/geographic-targeting-optimization/)

[Browse all articles →](https://oguzerol.com/en/articles/)

WHAT YOU CAN ASK FOR

## How do I work?
Work-hour packages

Tell me about your business and what you need on WhatsApp or by phone; we agree on **a work block of somewhere between 5 and 40 hours** and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend leaves a lasting result in your business. We keep going for as long as you find it useful.

WORK BLOCKS

## Why not monthly?
Is 40 hours a week?

On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back.

5hours300€ + VAT60€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%205-hour%20work%20block.)

10hours500€ + VAT50€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2010-hour%20work%20block.)

20hours800€ + VAT40€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2020-hour%20work%20block.)

40hours1,400€ + VAT35€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2040-hour%20work%20block.)