Source: https://oguzerol.com/en/villa-sales/ Google Ads # Villa Sales Google Ads | Visual and Location-Driven [Oğuz Erol](https://oguzerol.com/en/about-me/) | 2 min read Buying a villa is a far more emotional and visual decision than buying an apartment. Location, view, and lifestyle promise decide more than technical specifications. ## Location should sit at the centre of the copy Searches carrying location and view emphasis — “villa with Bosphorus view”, “beachfront villa” — carry far more intent than a generic “villa” search. Ad groups should be built around these specific locations and features. ## Seasonality shouldn’t be ignored Demand for summer villas in particular rises noticeably before spring and summer. Budget needs to go up ahead of those periods, not after. ## Visual content is the sale itself For a high-value product like a villa, photo and video quality directly affects the click decision. [Instagram ads](https://oguzerol.com/en/instagram-ads-specialist/) are a strong complement to Google Ads for using that visual appeal. **How do we start?** First we discuss which region and segment you sell in. You can reach me from the [contact page](https://oguzerol.com/en/contact/). ## Frequently Asked Questions ### Should rental and sale villas share a campaign? No, they carry different intent and budget; separate ad groups are needed. ### Should I target foreign buyers? In coastal regions, foreign demand is a serious market; it should be built separately, with its own language and a dedicated English landing page. ### Which conversion action should be measured? A villa viewing appointment or a phone call; this product is rarely sold without being seen in person. [Back to top ↑](https://oguzerol.com/en/villa-sales/#icerik) ## You may also find these useful [Form Conversion Tracking | Measure Incoming LeadsIf form submissions are not measured, ad budget is spent blind. How to set up form conversions and prevent double counting and spam submissions.](https://oguzerol.com/en/form-conversion-tracking/)[Search Term Analysis | See Where the Money GoesWhatever your keyword list says, your ads appear on other searches. How to read the search terms report and turn it into real decisions. Get in touch.](https://oguzerol.com/en/search-term-analysis/)[See How Ad Leads Progress to Quotes and SalesFollow Excel and Google Sheets ad enquiries through conversations, quotes and sales outcomes in a custom panel with available source information.](https://oguzerol.com/en/ad-lead-quote-sales-tracking-app/) [Browse all articles →](https://oguzerol.com/en/articles/) WHAT YOU CAN ASK FOR ## How do I work? Work-hour packages Tell me about your business and what you need on WhatsApp or by phone; we agree on **a work block of somewhere between 5 and 40 hours** and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend leaves a lasting result in your business. We keep going for as long as you find it useful. WORK BLOCKS ## Why not monthly? Is 40 hours a week? On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back. 5hours300€ + VAT60€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%205-hour%20work%20block.) 10hours500€ + VAT50€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2010-hour%20work%20block.) 20hours800€ + VAT40€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2020-hour%20work%20block.) 40hours1,400€ + VAT35€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2040-hour%20work%20block.)