Source: https://oguzerol.com/en/travel-agency/ Google Ads # Travel Agency Google Ads | Seasonal and Route-Based [Oğuz Erol](https://oguzerol.com/en/about-me/) | 1 min read In travel agency searches, users usually look for a specific route or destination — “Cappadocia tour”, “Aegean tour”. Route-based campaigns bring far more qualified demand than a generic “travel agency” ad. ## Early booking and last-minute behave differently Someone searching for early booking is after a price advantage, planned and patient. Someone searching last-minute wants availability and speed. These two groups need different messaging and different bidding strategies. ## Pre-season budget preparation is critical Demand starts months before the season with early-booking searches. A campaign unprepared for that window misses the audience seeking the best price and converting the most. **How do we start?** First we discuss which routes you specialise in and your seasonal calendar. You can reach me from the [contact page](https://oguzerol.com/en/contact/). ## Frequently Asked Questions ### Should domestic and international tours be targeted separately? Yes, they carry different budgets and different decision processes; separate ad groups work better. ### Should group tours and private tours be marketed differently? Yes, they carry different price ranges and customer profiles; the message should be split accordingly. ### Which conversion action should be measured? A booking form or a phone call; tour details usually get clarified in conversation. [Back to top ↑](https://oguzerol.com/en/travel-agency/#icerik) ## You may also find these useful [Form Conversion Tracking | Measure Incoming LeadsIf form submissions are not measured, ad budget is spent blind. How to set up form conversions and prevent double counting and spam submissions.](https://oguzerol.com/en/form-conversion-tracking/)[Search Term Analysis | See Where the Money GoesWhatever your keyword list says, your ads appear on other searches. How to read the search terms report and turn it into real decisions. Get in touch.](https://oguzerol.com/en/search-term-analysis/)[See How Ad Leads Progress to Quotes and SalesFollow Excel and Google Sheets ad enquiries through conversations, quotes and sales outcomes in a custom panel with available source information.](https://oguzerol.com/en/ad-lead-quote-sales-tracking-app/) [Browse all articles →](https://oguzerol.com/en/articles/) WHAT YOU CAN ASK FOR ## How do I work? Work-hour packages Tell me about your business and what you need on WhatsApp or by phone; we agree on **a work block of somewhere between 5 and 40 hours** and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend leaves a lasting result in your business. We keep going for as long as you find it useful. WORK BLOCKS ## Why not monthly? Is 40 hours a week? On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back. 5hours300€ + VAT60€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%205-hour%20work%20block.) 10hours500€ + VAT50€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2010-hour%20work%20block.) 20hours800€ + VAT40€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2020-hour%20work%20block.) 40hours1,400€ + VAT35€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2040-hour%20work%20block.)