Source: https://oguzerol.com/en/technical-seo-audit/ [ View full size](https://oguzerol.com/gorseller/hizmet-kapaklari/teknik-seo-denetimi-seri-v1-en.webp) # Technical SEO Audit | Your Site's Invisible Problems [Oğuz Erol](https://oguzerol.com/en/about-me/) | 4 min read No matter how good your content is, if Google can’t crawl or index your page properly, it never ranks at all. A technical SEO audit checks this invisible layer that comes before content: crawling, indexing, speed, structured data, site architecture. I run this audit with the same logic as a [Google Ads account audit](https://oguzerol.com/en/google-ads-account-audit/): independent, without interfering with your current setup, delivered as a prioritized list of findings. Whoever ends up implementing it — you, your developer, or me — I want the report to stand on its own and be understood without extra explanation. ## Crawling and indexing: can Google actually see you? The number of pages marked “not crawled” or “not indexed” in Google Search Console is higher than most site owners expect. The causes vary: a directory accidentally blocked in robots.txt, a canonical tag pointing to the wrong page, filter URLs spinning off into infinite loops. Most of these problems show no visible symptom — the site looks like it’s working fine, but in Google’s eyes, some pages simply don’t exist. I list these first in the audit, because nothing else matters much until this layer is fixed. ## Speed and Core Web Vitals Core Web Vitals (LCP, INP, CLS) — one of Google’s ranking signals — measure how fast a page loads, how quickly it responds to interaction, and how visually stable it is. I cover this in more depth on my [WordPress speed optimization](https://oguzerol.com/en/wordpress-speed-optimization/) page; the audit covers this side too. Speed isn’t just a ranking factor — it drives user behavior directly. A slow-loading page loses the visitor before they even see it. Two sides of the same problem. ## Structured data and site architecture Schema.org markup (Organization, FAQPage, Product, Article, etc.) tells Google directly what your content is about and opens the door to rich results. Missing or broken markup means your site shows up looking plainer in search results than it needs to. On the architecture side, I look at whether your internal linking, URL structure, and topic clusters are set up logically. The audit ends with a prioritized findings list, ordered by impact versus effort. **How we start:** First, we talk through what you want and what’s realistic. If it makes sense, I send scope and price in writing, then we begin. Reach me via the [contact page](https://oguzerol.com/en/contact/). If you would like a first look at your own site, the free [analysis tool](https://oguzerol.com/en/analysis/) scans your address and reports the technical and content signals a machine can measure (it does not measure whether AI answers mention you). If you would rather go through the findings together and turn them into a prioritised to-do list, the [Visibility Session](https://oguzerol.com/en/visibility-session/) is a paid, two-hour one-to-one working session. ## Frequently Asked Questions ### How long does the audit take? It depends on the size of the site — a few business days for a small site, longer for large, multi-page sites. I firm up scope and timeline after seeing your site in the intro call. ### Do you also implement the fixes after the audit? I can, but it’s not required. You can hand the findings list to your own developer or team instead. Audit and implementation are separate services — buying one doesn’t obligate you to the other. ### Can you audit a site that isn’t WordPress? Yes, technical SEO auditing is platform-independent. On WordPress I can offer deeper plugin and configuration recommendations, but the core logic of the audit (crawling, indexing, speed, structured data) applies to any platform. ### What do you find most often in audits? The three most common issues: wrong or missing canonical tags, a bloated and slowed-down database/plugin load, and no schema markup at all. All three are hard to notice but relatively easy to fix. [Back to top ↑](https://oguzerol.com/en/technical-seo-audit/#icerik) ## You may also find these useful [WordPress SEO Service | Set Up Right, Traffic That LastsI build your WordPress site's SEO foundation from the ground up: plugin configuration, site architecture, speed, and content templates. Get in touch.](https://oguzerol.com/en/wordpress-seo-service/)[My Site Isn't Showing on GoogleIf your site isn't showing on Google, first check whether it's indexed at all. The order of checks, Search Console statuses and the waiting times Google gives.](https://oguzerol.com/en/my-site-isnt-showing-on-google/)[My PageSpeed Score Is Low — Does It Matter?What PageSpeed score you should aim for, whether a low score really hurts rankings, and which warnings you can safely ignore — an honest answer.](https://oguzerol.com/en/my-pagespeed-score-is-low/) [Browse all articles →](https://oguzerol.com/en/articles/) WHAT YOU CAN ASK FOR ## How do I work? Work-hour packages Tell me about your business and what you need on WhatsApp or by phone; we agree on **a work block of somewhere between 5 and 40 hours** and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend leaves a lasting result in your business. We keep going for as long as you find it useful. WORK BLOCKS ## Why not monthly? Is 40 hours a week? On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back. 5hours300€ + VAT60€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%205-hour%20work%20block.) 10hours500€ + VAT50€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2010-hour%20work%20block.) 20hours800€ + VAT40€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2020-hour%20work%20block.) 40hours1,400€ + VAT35€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2040-hour%20work%20block.)