Source: https://oguzerol.com/en/software-company/ Google Ads # Software Company Google Ads | B2B Demand Generation [Oğuz Erol](https://oguzerol.com/en/about-me/) | 2 min read A software company’s advertising needs run on different logic than consumer products: the sales cycle is long, the decision is made by more than one person, and conversion is usually a “demo request” or “quote request”, not a direct purchase. ## Google Ads catches demand, LinkedIn reaches decision-makers Google Ads is strong at catching someone already looking for a solution — searches like “inventory management software” carry clear intent. But B2B purchase decisions involve multiple people; [LinkedIn ads](https://oguzerol.com/en/linkedin-ads-specialist/) complement Google Ads by reaching those decision-makers in a business context. ## Remarketing is critical through a long sales cycle A B2B software decision can take weeks or months. [Remarketing](https://oguzerol.com/en/remarketing-ads/) keeps you visible through that process — expecting conversion on the first visit isn’t realistic in this sector. ## A demo request is the right measurement target Targeting “buy now” directly is too early an ask for most B2B software. A demo request or free trial signup is both more realistic and a healthier conversion target for the [bidding strategy](https://oguzerol.com/en/bidding-strategies/). **How do we start?** First we discuss your target customer profile and sales cycle. You can reach me from the [contact page](https://oguzerol.com/en/contact/). ## Frequently Asked Questions ### Should Google Ads or LinkedIn lead? Usually both together; Google Ads catches existing demand, LinkedIn targets the decision-maker and builds brand awareness. ### Should I offer a free trial? If possible, yes — it’s a step that meaningfully raises conversion in B2B software, letting users experience the product without risk. ### Which campaign type should lead? Search — intent is clearest there. As demand grows, [LinkedIn](https://oguzerol.com/en/linkedin-ads-specialist/) and [content marketing](https://oguzerol.com/en/seo-consulting/) can support. [Back to top ↑](https://oguzerol.com/en/software-company/#icerik) ## You may also find these useful [Lead Generation Ads | Capturing Potential CustomersGoogle Ads lead generation campaigns: lead form extensions, landing page design, and CRM integration for a strategy that captures quality leads.](https://oguzerol.com/en/lead-generation-ads/)[Form Conversion Tracking | Measure Incoming LeadsIf form submissions are not measured, ad budget is spent blind. How to set up form conversions and prevent double counting and spam submissions.](https://oguzerol.com/en/form-conversion-tracking/)[Landing Page A/B Testing | Improve by MeasuringFind what works on your landing page by testing it. What to test, how many visitors you actually need, and what to do instead when traffic is low.](https://oguzerol.com/en/landing-page-a-b-testing/) [Browse all articles →](https://oguzerol.com/en/articles/) WHAT YOU CAN ASK FOR ## How do I work? Work-hour packages Tell me about your business and what you need on WhatsApp or by phone; we agree on **a work block of somewhere between 5 and 40 hours** and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend leaves a lasting result in your business. We keep going for as long as you find it useful. WORK BLOCKS ## Why not monthly? Is 40 hours a week? On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back. 5hours300€ + VAT60€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%205-hour%20work%20block.) 10hours500€ + VAT50€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2010-hour%20work%20block.) 20hours800€ + VAT40€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2020-hour%20work%20block.) 40hours1,400€ + VAT35€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2040-hour%20work%20block.)