Source: https://oguzerol.com/en/saas/ Google Ads # SaaS Google Ads | Free-Trial Focused [Oğuz Erol](https://oguzerol.com/en/about-me/) | 2 min read In SaaS products, the ad’s goal is almost always a free trial signup or demo request — not a direct sale. That means [the bidding strategy](https://oguzerol.com/en/bidding-strategies/) and the whole campaign structure need to be built around that intermediate step. ## Competitor comparison searches are valuable Searches like “\[competitor product\] alternative” or “what to use instead of \[competitor\]” come from someone already using a solution but considering a switch — a high-intent segment. Dedicated ad groups catching these searches are worth building. ## LinkedIn reaches the decision-maker In B2B SaaS the purchase decision usually involves multiple people. While Google Ads catches existing demand, [LinkedIn ads](https://oguzerol.com/en/linkedin-ads-specialist/) complement it by reaching the decision-maker in a business context. ## Trial-to-paid conversion needs to be measured Measuring signup count alone can mislead; what matters is how many signups convert to a paid subscription. Without feeding that data back, the [bidding strategy](https://oguzerol.com/en/bidding-strategies/) can end up optimising toward the wrong audience. **How do we start?** First we discuss your product and your competitor landscape. You can reach me from the [contact page](https://oguzerol.com/en/contact/). ## Frequently Asked Questions ### Should I target free trial or free demo? If your product is easy to try on its own, trial; if it’s complex and needs setup, a demo request is a more realistic first step. ### Should I bid on a competitor’s brand name? Targeting the keyword is possible, but using the brand in ad copy can create policy problems; leaning on general “alternative” language is safer. ### What should the real target conversion be for SaaS? Long-term, conversion to paid subscription; signup count can be tracked short-term but real revenue is what to optimise for. [Back to top ↑](https://oguzerol.com/en/saas/#icerik) ## You may also find these useful [Lead Generation Ads | Capturing Potential CustomersGoogle Ads lead generation campaigns: lead form extensions, landing page design, and CRM integration for a strategy that captures quality leads.](https://oguzerol.com/en/lead-generation-ads/)[Form Conversion Tracking | Measure Incoming LeadsIf form submissions are not measured, ad budget is spent blind. How to set up form conversions and prevent double counting and spam submissions.](https://oguzerol.com/en/form-conversion-tracking/)[Landing Page A/B Testing | Improve by MeasuringFind what works on your landing page by testing it. What to test, how many visitors you actually need, and what to do instead when traffic is low.](https://oguzerol.com/en/landing-page-a-b-testing/) [Browse all articles →](https://oguzerol.com/en/articles/) WHAT YOU CAN ASK FOR ## How do I work? Work-hour packages Tell me about your business and what you need on WhatsApp or by phone; we agree on **a work block of somewhere between 5 and 40 hours** and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend leaves a lasting result in your business. We keep going for as long as you find it useful. WORK BLOCKS ## Why not monthly? Is 40 hours a week? On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back. 5hours300€ + VAT60€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%205-hour%20work%20block.) 10hours500€ + VAT50€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2010-hour%20work%20block.) 20hours800€ + VAT40€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2020-hour%20work%20block.) 40hours1,400€ + VAT35€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2040-hour%20work%20block.)