Source: https://oguzerol.com/en/rhinoplasty/ Google Ads # Rhinoplasty Google Ads | A Long Decision Process [Oğuz Erol](https://oguzerol.com/en/about-me/) | 2 min read A rhinoplasty decision is usually made at the end of a months-long research process. Users consult more than one surgeon, review past patient results, and compare price — expecting conversion on a single click isn’t realistic in this sector. ## Surgeon experience is the real decision factor For this procedure, patients mostly choose the surgeon, not the clinic. Ads and landing pages should highlight the surgeon’s experience, specialty and approach; a generic clinic pitch isn’t persuasive enough for this decision. ## Remarketing is critical through a long decision Users rarely book on their first visit. [Remarketing](https://oguzerol.com/en/remarketing-ads/) keeps you visible at the end of the comparison process — nearly essential in this sector. ## Visual content is restricted, safer on-site Before-after imagery is persuasive, but Google’s cosmetic-procedure policies limit imagery carrying guaranteed-outcome claims. I recommend keeping strong visual proof on the site and on [Instagram](https://oguzerol.com/en/instagram-ads-specialist/), and keeping search ad copy measured. **How do we start?** First we discuss your surgeon’s area of experience and your existing archive of patient results. You can reach me from the [contact page](https://oguzerol.com/en/contact/). ## Frequently Asked Questions ### Should functional and cosmetic nose surgery have different ads? Yes, someone searching for a functional (breathing) issue thinks health-first, while cosmetic searchers think visually — they need separate ad groups. ### How long should I keep remarketing? Since the decision cycle is long, a longer audience window makes sense compared to other sectors — but not unlimited; interest generally fades after a few months. ### Should I target international patients? Cosmetic surgery tourism is a serious market, but as with [hair transplant clinics](https://oguzerol.com/en/hair-transplant-clinic/), it requires separate language and trust elements. [Back to top ↑](https://oguzerol.com/en/rhinoplasty/#icerik) ## You may also find these useful [Call Conversion Tracking | Measuring Phone EnquiriesIf customers convert by calling and that is not measured, campaigns look worse than they are. Call tracking setup and filtering low-quality calls.](https://oguzerol.com/en/call-conversion-tracking/)[Form Conversion Tracking | Measure Incoming LeadsIf form submissions are not measured, ad budget is spent blind. How to set up form conversions and prevent double counting and spam submissions.](https://oguzerol.com/en/form-conversion-tracking/)[Landing Page Optimisation | Do Not Waste the ClickAd budget pays off on the landing page. Message match, speed, forms, trust and mobile experience — the fixes that move conversion rate the most.](https://oguzerol.com/en/landing-page-optimization/) [Browse all articles →](https://oguzerol.com/en/articles/) WHAT YOU CAN ASK FOR ## How do I work? Work-hour packages Tell me about your business and what you need on WhatsApp or by phone; we agree on **a work block of somewhere between 5 and 40 hours** and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend leaves a lasting result in your business. We keep going for as long as you find it useful. WORK BLOCKS ## Why not monthly? Is 40 hours a week? On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back. 5hours300€ + VAT60€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%205-hour%20work%20block.) 10hours500€ + VAT50€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2010-hour%20work%20block.) 20hours800€ + VAT40€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2020-hour%20work%20block.) 40hours1,400€ + VAT35€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2040-hour%20work%20block.)