Source: https://oguzerol.com/en/pest-control/ Google Ads # Pest Control Google Ads | Home and Business Split [Oğuz Erol](https://oguzerol.com/en/about-me/) | 1 min read Pest control demand comes from both homes and businesses. On the business side, especially in the food sector (restaurants, markets), periodic pest control certification can be mandatory — creating a distinct service layer. ## Food-sector certification is a strong segment Offering periodic pest control certification to restaurants and food businesses is a far more valuable, recurring customer source than a one-off home service. ## Urgency is higher on the home side A homeowner spotting a pest problem usually wants a fast fix. A [call-focused campaign](https://oguzerol.com/en/call-focused-ads/) catches this demand directly. **How do we start?** First we discuss which sectors you serve and your certifications. You can reach me from the [contact page](https://oguzerol.com/en/contact/). ## Frequently Asked Questions ### Which conversion action should be measured? Phone calls for homes, a contract quote form for businesses; measure them separately. ### Should I emphasise the safety of the products I use? Yes, especially for families with children and food businesses, product safety is an important decision factor. ### Should I offer a periodic contract? Yes, especially for business clients, a regular contract is a more valuable revenue source than one-off service. [Back to top ↑](https://oguzerol.com/en/pest-control/#icerik) ## You may also find these useful [Call Conversion Tracking | Measuring Phone EnquiriesIf customers convert by calling and that is not measured, campaigns look worse than they are. Call tracking setup and filtering low-quality calls.](https://oguzerol.com/en/call-conversion-tracking/)[Call-Focused Ads | Converting Straight to the PhoneIf customers call rather than fill in forms, the goal should be calls, not clicks. Call campaign setup, scheduling and filtering low-quality calls.](https://oguzerol.com/en/call-focused-ads/)[Geographic Targeting Optimisation | Location ControlThe wrong location setting spends money on cities you do not serve. The hidden default trap, region-level bidding and local campaign structure.](https://oguzerol.com/en/geographic-targeting-optimization/) [Browse all articles →](https://oguzerol.com/en/articles/) WHAT YOU CAN ASK FOR ## How do I work? Work-hour packages Tell me about your business and what you need on WhatsApp or by phone; we agree on **a work block of somewhere between 5 and 40 hours** and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend leaves a lasting result in your business. We keep going for as long as you find it useful. WORK BLOCKS ## Why not monthly? Is 40 hours a week? On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back. 5hours300€ + VAT60€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%205-hour%20work%20block.) 10hours500€ + VAT50€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2010-hour%20work%20block.) 20hours800€ + VAT40€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2020-hour%20work%20block.) 40hours1,400€ + VAT35€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2040-hour%20work%20block.)