Source: https://oguzerol.com/en/permanent-makeup/ Google Ads # Permanent Makeup Google Ads | Expert Experience [Oğuz Erol](https://oguzerol.com/en/about-me/) | 2 min read Because permanent makeup produces a lasting result, users decide far more carefully. The specialist’s experience and past work matter more than price in this decision. ## Specialist experience is the real decision factor In this procedure, the client chooses the specialist, not the studio. Ads and the landing page should highlight the specialist’s experience, certification and style. ## Visual proof matters but stays within rules Before-after imagery is persuasive here, but Google’s cosmetic-procedure policies restrict copy carrying guaranteed-outcome claims. I recommend keeping strong visual proof on [Instagram](https://oguzerol.com/en/instagram-ads-specialist/) and on the site, while keeping search ad copy measured. ## Hygiene standards build trust This procedure involves applying pigment under the skin; emphasising sterile equipment and hygiene standards resolves the user’s biggest concern. **How do we start?** First we discuss your specialist’s experience and existing visual content. You can reach me from the [contact page](https://oguzerol.com/en/contact/). ## Frequently Asked Questions ### Should I share pricing? Giving a clear price range by procedure type sets the right expectation from the start. ### Which conversion action should be measured? A free consultation or appointment form; users usually want to meet in person first for this decision. ### If I also offer touch-ups, should it be marketed separately? Yes, someone wanting to refresh existing permanent makeup carries different intent; a separate ad group is more accurate. [Back to top ↑](https://oguzerol.com/en/permanent-makeup/#icerik) ## You may also find these useful [Google Maps Ads | Stand Out in Local SearchAppear at the top of Google Maps with the 'Sponsored' tag. Local search intent is the clearest signal — setup, Business Profile link, measurement.](https://oguzerol.com/en/google-maps-ads/)[Geographic Targeting Optimisation | Location ControlThe wrong location setting spends money on cities you do not serve. The hidden default trap, region-level bidding and local campaign structure.](https://oguzerol.com/en/geographic-targeting-optimization/)[Call Conversion Tracking | Measuring Phone EnquiriesIf customers convert by calling and that is not measured, campaigns look worse than they are. Call tracking setup and filtering low-quality calls.](https://oguzerol.com/en/call-conversion-tracking/) [Browse all articles →](https://oguzerol.com/en/articles/) WHAT YOU CAN ASK FOR ## How do I work? Work-hour packages Tell me about your business and what you need on WhatsApp or by phone; we agree on **a work block of somewhere between 5 and 40 hours** and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend leaves a lasting result in your business. We keep going for as long as you find it useful. WORK BLOCKS ## Why not monthly? Is 40 hours a week? On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back. 5hours300€ + VAT60€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%205-hour%20work%20block.) 10hours500€ + VAT50€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2010-hour%20work%20block.) 20hours800€ + VAT40€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2020-hour%20work%20block.) 40hours1,400€ + VAT35€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2040-hour%20work%20block.)