Source: https://oguzerol.com/en/luxury-real-estate/ Google Ads # Luxury Real Estate Google Ads | High-Value Targeting [Oğuz Erol](https://oguzerol.com/en/about-me/) | 2 min read Luxury housing marketing doesn’t speak to a wide audience — it speaks to a narrow, high-value one. That calls for a quality-focused campaign, not a volume-focused one: reaching a few right people is worth more than a lot of irrelevant clicks. ## Visual quality is non-negotiable Users in this segment arrive with high expectations already. A campaign built on low-resolution or amateur imagery creates an impression that contradicts the product itself. Professional photography and video aren’t a luxury here, they’re a requirement. ## Discretion is expected Clients in this segment usually don’t want visibility. If [remarketing](https://oguzerol.com/en/remarketing-ads/) is used, it should stay general and unobtrusive. ## Instagram is a strong complement Luxury housing’s visual appeal works particularly well on [Instagram ads](https://oguzerol.com/en/instagram-ads-specialist/); Google Ads catches intent-driven search traffic while Instagram builds brand perception and desire. **How do we start?** First we discuss your target client profile and existing visual material. You can reach me from the [contact page](https://oguzerol.com/en/contact/). ## Frequently Asked Questions ### Why is cost per click high in this segment? Competition is low but transaction value is very high, so competitors can afford aggressive bids — that imbalance is normal. ### Should I share pricing? Usually not in this segment; a “private viewing” or “invitation-only presentation” call to action fits better. ### Does it make sense to target foreign buyers? Yes, international demand in luxury real estate is a serious market; it requires separate language and region targeting. [Back to top ↑](https://oguzerol.com/en/luxury-real-estate/#icerik) ## You may also find these useful [Form Conversion Tracking | Measure Incoming LeadsIf form submissions are not measured, ad budget is spent blind. How to set up form conversions and prevent double counting and spam submissions.](https://oguzerol.com/en/form-conversion-tracking/)[Search Term Analysis | See Where the Money GoesWhatever your keyword list says, your ads appear on other searches. How to read the search terms report and turn it into real decisions. Get in touch.](https://oguzerol.com/en/search-term-analysis/)[See How Ad Leads Progress to Quotes and SalesFollow Excel and Google Sheets ad enquiries through conversations, quotes and sales outcomes in a custom panel with available source information.](https://oguzerol.com/en/ad-lead-quote-sales-tracking-app/) [Browse all articles →](https://oguzerol.com/en/articles/) WHAT YOU CAN ASK FOR ## How do I work? Work-hour packages Tell me about your business and what you need on WhatsApp or by phone; we agree on **a work block of somewhere between 5 and 40 hours** and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend leaves a lasting result in your business. We keep going for as long as you find it useful. WORK BLOCKS ## Why not monthly? Is 40 hours a week? On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back. 5hours300€ + VAT60€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%205-hour%20work%20block.) 10hours500€ + VAT50€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2010-hour%20work%20block.) 20hours800€ + VAT40€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2020-hour%20work%20block.) 40hours1,400€ + VAT35€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2040-hour%20work%20block.)