Source: https://oguzerol.com/en/lawyer/ Google Ads # Lawyer Google Ads | Matching the Right Case to Client [Oğuz Erol](https://oguzerol.com/en/about-me/) | 3 min read Legal services is one of the highest cost-per-click categories in Google Ads. The reason is simple: a single case’s return is often high, so competitors can afford aggressive bids. ## Regulatory note Lawyers in Turkey are bound by an advertising ban. Attorneyship Law no. 1136 art. 55 prohibits lawyers from any attempt that could count as advertising; the details are set by the Turkish Bar Association (TBB) Advertising Ban Regulation and the Professional Rules (arts. 7-8: avoiding conduct that generates work). The regulation also limits what can be used as a search-engine keyword: name, firm title, city and bar, and words like “lawyer” or “law”, and only if not aimed at getting work or creating unfair competition. So get your bar association’s written opinion before opening a Google Ads campaign. I do not give legal advice; what follows is advertising technique, and whether a campaign complies is for you and your bar to judge. Sources: [Attorneyship Law (mevzuat.gov.tr)](https://www.mevzuat.gov.tr/), [Turkish Bar Association](https://www.barobirlik.org.tr/). ## Splitting by case type is essential Rather than a generic “lawyer” keyword, campaigns split by case type bring cheaper and more qualified demand. The user already knows what they need help with — dedicated [ad groups](https://oguzerol.com/en/keyword-optimization/) for [divorce](https://oguzerol.com/en/divorce-lawyer/), [criminal defence](https://oguzerol.com/en/criminal-defence-lawyer/) or [labour law](https://oguzerol.com/en/labour-law-attorney/) work far better than one generic “lawyer” ad. ## Accept the high cost, raise efficiency instead In this sector, trying to lower cost by cutting bids usually kills volume. The more effective route is raising [Quality Score](https://oguzerol.com/en/what-is-quality-score/) and cutting wasted searches with a [negative list](https://oguzerol.com/en/negative-keyword-management/) — searches like “free lawyer” or “without a lawyer” show up often in this category with no commercial intent. ## Privacy and ad copy Legal matters can be sensitive; repeating a user’s specific situation too precisely in ad copy (naming a specific charge, for instance) can feel unsettlingly targeted. A general, professional tone works more reliably. **How do we start?** First we get your bar association’s opinion; a campaign only becomes an option after that. Then we discuss which case types you specialise in and your current keyword costs. You can reach me from the [contact page](https://oguzerol.com/en/contact/). ## Frequently Asked Questions ### Why are lawyer ads so expensive? Because a single case’s return is high, competitors bid aggressively. Covered in detail on the [cost per click](https://oguzerol.com/en/cost-per-click/) page. ### Should I announce a free first consultation? I don’t recommend it. Professional Rules art. 8 asks lawyers to avoid conduct that generates work and the Advertising Ban Regulation limits announcements aimed at getting work; a “free consultation” call to action can be assessed under them. Get your bar association’s opinion before using one. ### Which conversion action should be measured? A phone call or a consultation form; in legal matters users usually want to talk directly, so [call tracking](https://oguzerol.com/en/call-conversion-tracking/) should be the priority. [Back to top ↑](https://oguzerol.com/en/lawyer/#icerik) ## You may also find these useful [Form Conversion Tracking | Measure Incoming LeadsIf form submissions are not measured, ad budget is spent blind. How to set up form conversions and prevent double counting and spam submissions.](https://oguzerol.com/en/form-conversion-tracking/)[Search Term Analysis | See Where the Money GoesWhatever your keyword list says, your ads appear on other searches. How to read the search terms report and turn it into real decisions. Get in touch.](https://oguzerol.com/en/search-term-analysis/)[See How Ad Leads Progress to Quotes and SalesFollow Excel and Google Sheets ad enquiries through conversations, quotes and sales outcomes in a custom panel with available source information.](https://oguzerol.com/en/ad-lead-quote-sales-tracking-app/) [Browse all articles →](https://oguzerol.com/en/articles/) WHAT YOU CAN ASK FOR ## How do I work? Work-hour packages Tell me about your business and what you need on WhatsApp or by phone; we agree on **a work block of somewhere between 5 and 40 hours** and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend leaves a lasting result in your business. We keep going for as long as you find it useful. WORK BLOCKS ## Why not monthly? Is 40 hours a week? On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back. 5hours300€ + VAT60€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%205-hour%20work%20block.) 10hours500€ + VAT50€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2010-hour%20work%20block.) 20hours800€ + VAT40€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2020-hour%20work%20block.) 40hours1,400€ + VAT35€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2040-hour%20work%20block.)