Source: https://oguzerol.com/en/google-ads-setup/ [ View full size](https://oguzerol.com/gorseller/hizmet-kapaklari/google-ads-kurulumu-seri-v1-en.webp) # Google Ads Setup | Getting the Start Right [Oğuz Erol](https://oguzerol.com/en/about-me/) | 5 min read **For:** industrial and B2B advertisers needing setup or restructuring. **Deliverables:** a measurement plan, campaign structure and launch acceptance record. Scope is agreed in writing and work uses an hours package. [Contact](https://oguzerol.com/en/contact/). Google Ads setup is far more than launching a first campaign. How the account is built determines what data you will collect in the months ahead and what the algorithm will learn. In a badly built account, every later optimisation runs on faulty data. ## Why the order matters The right order is: measurement first, then structure, campaigns last. In most accounts this is done backwards — campaigns are launched, ads go live, and conversion tracking is set up weeks later. The spend during those weeks cannot be evaluated, and [smart bidding strategies](https://oguzerol.com/en/smart-bidding-strategies/) cannot learn because they receive no signal. I set up [conversion tracking](https://oguzerol.com/en/ad-conversion-setup/) first and test that it genuinely fires. Form submission, phone call, WhatsApp tap or purchase — whichever is a real conversion for you gets measured. A page view is not a conversion; if you count it as one, the algorithm goes looking for the wrong person. ## Five account decisions to check before launch Account ownership, currency, time zone, payments profile type and billing identity deserve attention before the first campaign. **Access belongs to the business.** Use individually assigned Google accounts that the company can retain control of, enable two-step verification, and appoint another authorised administrator. Give an agency its own access; do not share passwords or depend on a departing employee’s personal account. **Currency and time zone are fixed for serving accounts.** Google requires a new account to change either setting. Choose the currency you will pay in and the reporting time zone deliberately. For a business reporting in Turkey, this normally means TRY and Istanbul. Scheduling and time-segmented reports follow the account zone, while billing pages can use Pacific time. **Payments identity must match the documents.** Select the appropriate individual or organisation profile and enter the registered name, address and tax details accurately. A profile-type change can require a new payments profile and renewed verification; check the account’s available process before assuming it is an ordinary setting. **Set up measurement before launching a wizard-created campaign.** Where the onboarding flow allows account creation without a campaign, finish the account first. Interface options vary, so check the mode and campaign type before publishing. Add me through my own account with the access needed for the agreed work; your business retains control. Sources checked in October 2026: [Time zone and currency settings](https://support.google.com/google-ads/answer/9842104). ## Account structure Account structure is the skeleton that decides where budget flows. Campaigns are separated by service or product group; ad groups are split into narrow keyword clusters that share the same intent. The goal is that every ad group can show ad copy that genuinely matches its keyword. Stuffing everything into one broad campaign is a common mistake: budget drifts to the most-clicked but least-converting keyword, and you only notice when the invoice arrives. Building the structure right up front is far cheaper than fixing it later. ## Which campaign type to start with For almost every business the right start is Search: intent is clearest there. If you sell products, [Google Shopping](https://oguzerol.com/en/google-shopping-ads/) is the second step. If you serve a local area, [Maps ads](https://oguzerol.com/en/google-maps-ads/) come in early. I usually do not recommend starting with [Performance Max](https://oguzerol.com/en/performance-max-ads/): without clear measurement and business outcomes, distribution is difficult to evaluate. Current PMax reporting supports channel and search-term review; spending is not simply invisible. I prefer to accumulate conversions on Search first, then move to PMax. ## The first week after setup During initial observation, measurement faults and out-of-scope spend still need intervention. The search terms report is reviewed daily and irrelevant searches are added to the negative list — in a new account that list grows fast. The initial bidding strategy depends on measurement quality, goals and available data; I do not impose a universal waiting period. **How do we start?** First, we discuss your product, target area and budget, and define the scope of the setup. If it fits, I send the scope and price in writing. You can reach me from the [contact page](https://oguzerol.com/en/contact/). I explain how I work, and what I don’t do, on the [Google Ads expert](https://oguzerol.com/en/google-ads-expert/) page. ## What does the diagnostic and acceptance record contain? These are method examples, not client results or performance promises. | Situation | Check | Deliverable / acceptance | | --- | --- | --- | | New enquiry form | Success, error and retry paths | Failed submissions are not conversions | | Launch readiness | Country, language, URLs and budget | Settings match agreed scope | ## Frequently Asked Questions ### Who should open the Google Ads account, me or you? You open the account and I get added as a manager. That way the account and all historical data always stay with you; if we part ways, removing my access is enough. For a Turkish business paying in lira and reporting locally, verify TRY / Istanbul during account creation. ### How long does setup take? A few days if the measurement layer already exists, longer if it is built from scratch. What usually stretches the timeline is not the advertising but unclear conversion points on the site. ### Can I manage it myself after setup? Yes, we can hand over the setup and end there. In that case I leave written notes on the structure and the reasoning behind it; afterwards we can check in periodically through the [consulting](https://oguzerol.com/en/google-ads-consulting/) model if you want. [Back to top ↑](https://oguzerol.com/en/google-ads-setup/#icerik) ## You may also find these useful [How to Advertise on Google: Step-by-Step Guide and Costs (2026)How to advertise on Google in 8 steps, real cost-per-click ranges by industry, a budget calculation, payment and VAT, review times and 6 costly settings.](https://oguzerol.com/en/advertising-on-google/)[Should I Run Google Ads Myself or Hire Someone?Running Google Ads yourself or paying someone: the real three-part cost comparison, when each makes sense, and the middle path that suits most small firms.](https://oguzerol.com/en/should-i-run-ads-myself/)[Google Ads Bidding Strategies | Choosing the Right OneManual or smart bidding, conversion count or conversion value? How Google Ads bidding strategies differ and which one fits which type of account.](https://oguzerol.com/en/bidding-strategies/) [Browse all articles →](https://oguzerol.com/en/articles/) WHAT YOU CAN ASK FOR ## How do I work? Work-hour packages Tell me about your business and what you need on WhatsApp or by phone; we agree on **a work block of somewhere between 5 and 40 hours** and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend leaves a lasting result in your business. We keep going for as long as you find it useful. WORK BLOCKS ## Why not monthly? Is 40 hours a week? On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back. 5hours300€ + VAT60€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%205-hour%20work%20block.) 10hours500€ + VAT50€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2010-hour%20work%20block.) 20hours800€ + VAT40€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2020-hour%20work%20block.) 40hours1,400€ + VAT35€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2040-hour%20work%20block.)