Source: https://oguzerol.com/en/facebook-ads-specialist/ Meta Ads # Facebook Ads Expert [Oğuz Erol](https://oguzerol.com/en/about-me/) | 4 min read Facebook’s user base in Turkey looks noticeably different from Instagram’s: the average age is higher, more of the users are decision-makers, and groups and Marketplace are still very active. That’s why in some industries Facebook converts far better than Instagram. Especially in local services, real estate, healthcare, education, and B2B, writing off Facebook too early is an expensive mistake. When performance looks weak, the problem is usually not the platform — it’s creative and targeting that don’t fit it. ## The Facebook audience isn’t the Instagram audience A fast-cut vertical video made for Instagram usually falls flat in the Facebook feed. On Facebook, longer text gets read, link previews get clicked, and comments influence the purchase decision. Running the same content on both platforms without understanding the medium hurts your results. In practice, here’s what I do: I test the same offer with separate creatives for each platform, measure which platform responds to which message, and shift budget accordingly. I decide based on measurement, not assumptions. ## Lead form or website traffic? Facebook’s native forms (Lead Ads) bring in cheaper form fills because the user never leaves the app. But the quality of those leads is usually lower — because they’re too easy to fill out. Sending traffic to your site raises the cost per form but increases lead quality. Which one is right depends on your sales team’s capacity: can you handle a high volume of cheap leads, or do you want fewer, higher-quality ones? That’s not a decision I can make without talking to your sales side first. ## Setting up the ad account and page structure correctly If your Business Manager structure is set up wrong from the start, it causes headaches down the line: the page ownership stays on a personal account, agency access can’t be revoked cleanly, the pixel gets attached to the wrong account. The right structure is this: your Business Manager is your corporate asset, the page and pixel belong to it, and agencies or consultants get added as partners. That way, whoever you part ways with, your assets stay with you. **How do I start?** First, I talk through with you what you want and what’s realistic; the first call is paid working time and is deducted from the work-hour block you choose (5, 10, 20 or 40 hours). If it makes sense, we pin down the scope and I get to work. You can reach me through the [contact page](https://oguzerol.com/en/contact/). ## Frequently Asked Questions ### People say Facebook ads don’t work anymore — is that true? Not as a blanket statement. Measurement has gotten harder and costs have gone up, that part is true. But the audience is still there, and in some industries it’s still the most efficient channel. What I usually find in accounts where people say “it doesn’t work” is broken measurement — the real results just aren’t visible. ### Can I run ads from my personal profile? You need a business page to run ads. Boosting posts from a personal profile is a limited feature and doesn’t offer conversion optimization. For a proper setup, you need to go through Business Manager. ### The pixel is installed but I’m not seeing data — why? The most common causes: the pixel is only on the homepage, no conversion events have been defined, a cookie-consent solution is blocking the pixel, or domain verification hasn’t been done. All four are things I can check and fix. ### My ad keeps getting rejected — what should I do? Start by reading the rejection reason — most rejections come from a claim in the text or an element in the image. Rules are stricter in areas like health, finance, and weight loss. Appeals do work, but making the ad compliant in the first place usually gets you there faster. [Back to top ↑](https://oguzerol.com/en/facebook-ads-specialist/#icerik) ## You may also find these useful [Why Isn't My Ad Approved | Disapproval ReasonsWhen an ad is disapproved, the cause is usually the page, not the copy. How to narrow down the cause, and why appealing before fixing wastes time.](https://oguzerol.com/en/why-ads-get-disapproved/)[Meta Ads SpecialistI manage Facebook and Instagram ads: measurement first (pixel, Conversions API), then audience and creative testing, with reporting on results, not spend.](https://oguzerol.com/en/meta-ads-management/)[Instagram Ads SpecialistMake your Instagram ads drive sales, not just views. Targeting, creative, and budget optimization under one roof. Reach me on WhatsApp right now.](https://oguzerol.com/en/instagram-ads-specialist/) [Browse all articles →](https://oguzerol.com/en/articles/) WHAT YOU CAN ASK FOR ## How do I work? Work-hour packages Tell me about your business and what you need on WhatsApp or by phone; we agree on **a work block of somewhere between 5 and 40 hours** and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend leaves a lasting result in your business. We keep going for as long as you find it useful. WORK BLOCKS ## Why not monthly? Is 40 hours a week? On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back. 5hours300€ + VAT60€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%205-hour%20work%20block.) 10hours500€ + VAT50€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2010-hour%20work%20block.) 20hours800€ + VAT40€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2020-hour%20work%20block.) 40hours1,400€ + VAT35€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2040-hour%20work%20block.)