Source: https://oguzerol.com/en/event-planner/ Google Ads # Google Ads for Event Planners | Event Type Targeting [Oğuz Erol](https://oguzerol.com/en/about-me/) | 1 min read Event planning companies serve very different event types — weddings, birthdays, corporate launches. The [event segmentation logic used for catering companies](https://oguzerol.com/en/catering-company/) applies here too, but with a broader scope. ## Event-type-based targeting Each event type has a different budget segment and different search behavior; ad groups built around specific event types bring far more qualified demand than a generic “event planner” campaign. ## Portfolio credibility builds trust Images and reviews from past events are the strongest trust signal that speeds up the decision process in this service. **How we start.** We first discuss your service scope and priority event types. Reach out via the [contact page](https://oguzerol.com/en/contact/). ## Frequently Asked Questions ### Is LinkedIn useful if I handle corporate events? Yes — if you offer corporate launch or event services, [LinkedIn](https://oguzerol.com/en/linkedin-ads-specialist/) is effective for reaching B2B decision-makers. ### Which conversion action should be tracked? Quote form submission; for high-budget services, users typically want a price quote first. ### Is Instagram necessary? Yes — event imagery fuels a highly visual decision process, making [Instagram](https://oguzerol.com/en/instagram-ads-specialist/) a strong complementary channel. [Back to top ↑](https://oguzerol.com/en/event-planner/#icerik) ## You may also find these useful [Form Conversion Tracking | Measure Incoming LeadsIf form submissions are not measured, ad budget is spent blind. How to set up form conversions and prevent double counting and spam submissions.](https://oguzerol.com/en/form-conversion-tracking/)[Search Term Analysis | See Where the Money GoesWhatever your keyword list says, your ads appear on other searches. How to read the search terms report and turn it into real decisions. Get in touch.](https://oguzerol.com/en/search-term-analysis/)[See How Ad Leads Progress to Quotes and SalesFollow Excel and Google Sheets ad enquiries through conversations, quotes and sales outcomes in a custom panel with available source information.](https://oguzerol.com/en/ad-lead-quote-sales-tracking-app/) [Browse all articles →](https://oguzerol.com/en/articles/) WHAT YOU CAN ASK FOR ## How do I work? Work-hour packages Tell me about your business and what you need on WhatsApp or by phone; we agree on **a work block of somewhere between 5 and 40 hours** and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend leaves a lasting result in your business. We keep going for as long as you find it useful. WORK BLOCKS ## Why not monthly? Is 40 hours a week? On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back. 5hours300€ + VAT60€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%205-hour%20work%20block.) 10hours500€ + VAT50€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2010-hour%20work%20block.) 20hours800€ + VAT40€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2020-hour%20work%20block.) 40hours1,400€ + VAT35€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2040-hour%20work%20block.)