Source: https://oguzerol.com/en/enhanced-conversions-setup/

Measurement

# Enhanced Conversions Setup | Consented Measurement

[Oğuz Erol](https://oguzerol.com/en/about-me/)  |  2 min read

Enhanced conversions support Google Ads measurement with permitted first-party data. They do not create sales or guarantee recovery of every unmeasured conversion. I first review the existing conversion tag, source fields and consent flow. Deliverables include field mapping, implementation, diagnostics and a test record. Share your scope through the [contact page](https://oguzerol.com/en/contact/).

## Is hashing the same as encryption?

No. Eligible fields such as email addresses or phone numbers are normalised and hashed using SHA-256. Hashing produces a digest rather than reversible encrypted text. It does not make the sharing anonymous or remove consent requirements.

Checked on 15 October 2026: [Google’s enhanced conversions overview](https://support.google.com/google-ads/answer/9888656?hl=en). Depending on implementation, hashing can be handled by the tag or during data preparation; saying it always happens in the browser is inaccurate.

## How do web and lead workflows differ?

Enhanced conversions for web support an existing online conversion. Enhanced conversions for leads require the enquiry to be connected with a later business outcome. A form submission is not a sale; the sales team’s outcome records need a separate design.

## What checks are delivered?

| Check | Potential defect | Acceptance criterion |
| --- | --- | --- |
| Data source | Empty field or wrong form | Correct field on the relevant successful action |
| Consent | Sending after rejection | Agreed consent conditions apply |
| Event identity | Reload or retry duplicates | Repeated transactions are handled |
| Diagnostics | Missing fields, format or tag warnings | Documented cause and test evidence |

Tests use sample data; reports do not contain customer details. A low match rate alone does not prove faulty implementation. Matchability, available data and user choices also affect the result.

## Frequently Asked Questions

### How many additional conversions will be reported?

I do not promise a percentage. Comparison periods, traffic and campaign changes must be recorded; increased reporting is not increased sales.

### Can health-form information be used?

Sensitive health information is not an input for this setup. No fields are connected without checking data eligibility and platform policies.

### Does this replace conversion tracking?

No. The underlying event must first fire at the correct time and count. Enhanced conversions add measurement support to it.

[Back to top ↑](https://oguzerol.com/en/enhanced-conversions-setup/#icerik)

## You may also find these useful

[E-Commerce Conversion Tracking | Measure Sales by ValueIn e-commerce the conversion count is not enough, the amount has to be right too. Purchase event setup, double counting, returns and true value.](https://oguzerol.com/en/e-commerce-conversion-tracking/)[What Is Conversion Tracking | The Base of MeasurementConversion tracking is the only mechanism that shows whether your ad is actually working. How it works, what should count, why it silently breaks.](https://oguzerol.com/en/what-is-conversion-tracking/)[Form Conversion Tracking | Measure Incoming LeadsIf form submissions are not measured, ad budget is spent blind. How to set up form conversions and prevent double counting and spam submissions.](https://oguzerol.com/en/form-conversion-tracking/)

[Browse all articles →](https://oguzerol.com/en/articles/)

WHAT YOU CAN ASK FOR

## How do I work?
Work-hour packages

Tell me about your business and what you need on WhatsApp or by phone; we agree on **a work block of somewhere between 5 and 40 hours** and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend leaves a lasting result in your business. We keep going for as long as you find it useful.

WORK BLOCKS

## Why not monthly?
Is 40 hours a week?

On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back.

5hours300€ + VAT60€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%205-hour%20work%20block.)

10hours500€ + VAT50€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2010-hour%20work%20block.)

20hours800€ + VAT40€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2020-hour%20work%20block.)

40hours1,400€ + VAT35€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2040-hour%20work%20block.)