Source: https://oguzerol.com/en/driving-school/ Google Ads # Driving School Google Ads | Local and Seasonal [Oğuz Erol](https://oguzerol.com/en/about-me/) | 2 min read Demand for driving schools rises noticeably during summer and university holidays — students prefer to get their licence in that window. This seasonality should be reflected in the budget plan. ## Split by licence class Someone searching for a car licence carries different intent than someone searching for a motorcycle or commercial licence. Ad groups split by licence class bring more qualified demand than a generic “driving school” ad. ## Price and instalment information decides Users in this sector compare prices, and instalment availability is a major decision factor. Stating it clearly in the ad raises click quality. ## Local targeting is nearly mandatory Driving school requires physical attendance, so advertising outside your service area is direct waste. [Geographic targeting](https://oguzerol.com/en/geographic-targeting-optimization/) should be limited to your real service area. **How do we start?** First we discuss which licence classes you offer and your pricing. You can reach me from the [contact page](https://oguzerol.com/en/contact/). ## Frequently Asked Questions ### Is it worth advertising outside summer? Demand drops but continues; lower competition in that period can mean cheaper clicks. ### Can I use exam pass rates in ads? Yes if it’s real and verifiable — a strong differentiator. Exaggerated or unverifiable numbers carry risk. ### Which conversion action should be measured? An enrolment information form or a phone call; users usually want to ask about price and schedule first. [Back to top ↑](https://oguzerol.com/en/driving-school/#icerik) ## You may also find these useful [Form Conversion Tracking | Measure Incoming LeadsIf form submissions are not measured, ad budget is spent blind. How to set up form conversions and prevent double counting and spam submissions.](https://oguzerol.com/en/form-conversion-tracking/)[Search Term Analysis | See Where the Money GoesWhatever your keyword list says, your ads appear on other searches. How to read the search terms report and turn it into real decisions. Get in touch.](https://oguzerol.com/en/search-term-analysis/)[See How Ad Leads Progress to Quotes and SalesFollow Excel and Google Sheets ad enquiries through conversations, quotes and sales outcomes in a custom panel with available source information.](https://oguzerol.com/en/ad-lead-quote-sales-tracking-app/) [Browse all articles →](https://oguzerol.com/en/articles/) WHAT YOU CAN ASK FOR ## How do I work? Work-hour packages Tell me about your business and what you need on WhatsApp or by phone; we agree on **a work block of somewhere between 5 and 40 hours** and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend leaves a lasting result in your business. We keep going for as long as you find it useful. WORK BLOCKS ## Why not monthly? Is 40 hours a week? On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back. 5hours300€ + VAT60€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%205-hour%20work%20block.) 10hours500€ + VAT50€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2010-hour%20work%20block.) 20hours800€ + VAT40€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2020-hour%20work%20block.) 40hours1,400€ + VAT35€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2040-hour%20work%20block.)