Source: https://oguzerol.com/en/divorce-lawyer/ Google Ads # Divorce Lawyer Google Ads | A Sensitive Moment [Oğuz Erol](https://oguzerol.com/en/about-me/) | 2 min read Someone searching for a divorce lawyer is usually going through a difficult period. The general principles from the [lawyer page](https://oguzerol.com/en/lawyer/) apply here too, but this area needs extra emotional sensitivity and careful language. ## Mutual and contested divorce are searched separately Someone searching “mutual divorce lawyer” wants a fast, low-cost solution; someone searching “contested divorce lawyer” expects a long, complex process. The two searches carry different service and price expectations — don’t mix them in one ad group. ## Tone should stay measured and supportive There’s a difficult process behind this decision. Aggressive or opportunistic language (“get divorced now”, “don’t lose your rights”) can backfire; a calm, informative, trust-building tone lands better. ## Privacy is a priority Users often make this search discreetly — on a shared computer or phone, worried about history being seen. In [remarketing](https://oguzerol.com/en/remarketing-ads/), that sensitivity has to be respected: keep any messaging general and never identify the person. ## Regulatory note Lawyers in Turkey are bound by an advertising ban (Attorneyship Law no. 1136 art. 55, the Turkish Bar Association’s Advertising Ban Regulation, and Professional Rules arts. 7-8). Get your bar association’s written opinion before opening a Google Ads campaign; details are on the [lawyer page](https://oguzerol.com/en/lawyer/). I do not give legal advice. **How do we start?** First we discuss which divorce types you specialise in. You can reach me from the [contact page](https://oguzerol.com/en/contact/). ## Frequently Asked Questions ### Should I share pricing? Publishing fees in an ad or on the site carries additional regulatory risk for lawyers (advertising ban, minimum fee tariff); I don’t write prices without your bar association’s opinion. In contested cases uncertainty is high, so an informative page explaining how the process works is safer. ### Should custody and child support get their own page? Yes, these are frequently searched sub-topics; a dedicated section or page lets users find what they’re looking for directly. ### Should I use remarketing in this sector? It can be used, but very cautiously — kept general and never identifying the individual. [Back to top ↑](https://oguzerol.com/en/divorce-lawyer/#icerik) ## You may also find these useful [Form Conversion Tracking | Measure Incoming LeadsIf form submissions are not measured, ad budget is spent blind. How to set up form conversions and prevent double counting and spam submissions.](https://oguzerol.com/en/form-conversion-tracking/)[Search Term Analysis | See Where the Money GoesWhatever your keyword list says, your ads appear on other searches. How to read the search terms report and turn it into real decisions. Get in touch.](https://oguzerol.com/en/search-term-analysis/)[See How Ad Leads Progress to Quotes and SalesFollow Excel and Google Sheets ad enquiries through conversations, quotes and sales outcomes in a custom panel with available source information.](https://oguzerol.com/en/ad-lead-quote-sales-tracking-app/) [Browse all articles →](https://oguzerol.com/en/articles/) WHAT YOU CAN ASK FOR ## How do I work? Work-hour packages Tell me about your business and what you need on WhatsApp or by phone; we agree on **a work block of somewhere between 5 and 40 hours** and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend leaves a lasting result in your business. We keep going for as long as you find it useful. WORK BLOCKS ## Why not monthly? Is 40 hours a week? On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back. 5hours300€ + VAT60€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%205-hour%20work%20block.) 10hours500€ + VAT50€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2010-hour%20work%20block.) 20hours800€ + VAT40€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2020-hour%20work%20block.) 40hours1,400€ + VAT35€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2040-hour%20work%20block.)