Source: https://oguzerol.com/en/debt-enforcement-lawyer/ Google Ads # Debt Enforcement Lawyer Google Ads | Creditor vs Debtor [Oğuz Erol](https://oguzerol.com/en/about-me/) | 2 min read In debt enforcement law, searchers arrive with one of two completely opposite intents: a creditor trying to collect, or a debtor who has just been served enforcement proceedings. Trying to catch both with the same ad risks showing the wrong message to one of them. ## The creditor side is mostly commercial Searches like “debt collection lawyer” or “starting enforcement proceedings” often come from a business — an unpaid invoice, an uncollected cheque. [LinkedIn](https://oguzerol.com/en/linkedin-ads-specialist/) can be a complementary channel for reaching business owners and finance managers here. ## The debtor side is individual and urgent Debtor-side searches (like “I received an enforcement notice, what do I do”) usually happen at a stressful moment and expect a fast answer. A [call-focused campaign](https://oguzerol.com/en/call-focused-ads/) fits this group better. ## Split the message by intent An ad speaking to a creditor should say “collect what you’re owed”; an ad speaking to a debtor should frame it as “know your rights”. Mixed in the same ad group, the message fits neither properly. ## Regulatory note Lawyers in Turkey are bound by an advertising ban (Attorneyship Law no. 1136 art. 55, the Turkish Bar Association’s Advertising Ban Regulation, and Professional Rules arts. 7-8). Get your bar association’s written opinion before opening a Google Ads campaign; details are on the [lawyer page](https://oguzerol.com/en/lawyer/). I do not give legal advice. **How do we start?** First we discuss which side you serve more. You can reach me from the [contact page](https://oguzerol.com/en/contact/). ## Frequently Asked Questions ### I serve both sides. How should I manage this? Build separate campaigns in the same account, each with its own message and its own landing page. ### I offer bulk collection services to businesses. Does that count as B2B? Yes, and [LinkedIn ads](https://oguzerol.com/en/linkedin-ads-specialist/) can complement Google Ads well here, reaching the decision-maker directly. ### Which conversion action should lead? Phone calls for both sides; enforcement matters carry urgency, so direct conversation is preferred over a form. [Back to top ↑](https://oguzerol.com/en/debt-enforcement-lawyer/#icerik) ## You may also find these useful [Form Conversion Tracking | Measure Incoming LeadsIf form submissions are not measured, ad budget is spent blind. How to set up form conversions and prevent double counting and spam submissions.](https://oguzerol.com/en/form-conversion-tracking/)[Search Term Analysis | See Where the Money GoesWhatever your keyword list says, your ads appear on other searches. How to read the search terms report and turn it into real decisions. Get in touch.](https://oguzerol.com/en/search-term-analysis/)[See How Ad Leads Progress to Quotes and SalesFollow Excel and Google Sheets ad enquiries through conversations, quotes and sales outcomes in a custom panel with available source information.](https://oguzerol.com/en/ad-lead-quote-sales-tracking-app/) [Browse all articles →](https://oguzerol.com/en/articles/) WHAT YOU CAN ASK FOR ## How do I work? Work-hour packages Tell me about your business and what you need on WhatsApp or by phone; we agree on **a work block of somewhere between 5 and 40 hours** and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend leaves a lasting result in your business. We keep going for as long as you find it useful. WORK BLOCKS ## Why not monthly? Is 40 hours a week? On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back. 5hours300€ + VAT60€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%205-hour%20work%20block.) 10hours500€ + VAT50€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2010-hour%20work%20block.) 20hours800€ + VAT40€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2020-hour%20work%20block.) 40hours1,400€ + VAT35€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2040-hour%20work%20block.)