Source: https://oguzerol.com/en/cosmetics-company/ Google Ads # Cosmetics Company Google Ads | Product-Based Structure [Oğuz Erol](https://oguzerol.com/en/about-me/) | 1 min read A cosmetics brand’s advertising needs share the general principles of [e-commerce management](https://oguzerol.com/en/e-commerce-google-ads-management/), but visual content carries far more weight in this sector. ## Shopping ads are the primary channel For a product-based business, [Google Shopping ads](https://oguzerol.com/en/google-shopping-ads/) are usually the most efficient channel — users decide after seeing the product and comparing price. Feed quality (image, title, category) directly determines performance. ## Instagram is a strong complement Cosmetics is a visual category; [Instagram ads](https://oguzerol.com/en/instagram-ads-specialist/) are a strong second channel complementing the search intent Google Ads catches and building brand awareness. **How do we start?** First we discuss your product catalogue and current feed state. You can reach me from the [contact page](https://oguzerol.com/en/contact/). ## Frequently Asked Questions ### Which campaign type should I start with? Shopping ads are usually the best starting point for product-focused businesses; Search complements brand and category searches. ### Can influencer content be used in ads? On Instagram, yes, but consent and licensing need to be clarified. ### Which conversion action should be measured? Purchase; [conversion measurement](https://oguzerol.com/en/e-commerce-conversion-tracking/) on the e-commerce site needs to be set up correctly. [Back to top ↑](https://oguzerol.com/en/cosmetics-company/#icerik) ## You may also find these useful [E-Commerce Conversion Tracking | Measure Sales by ValueIn e-commerce the conversion count is not enough, the amount has to be right too. Purchase event setup, double counting, returns and true value.](https://oguzerol.com/en/e-commerce-conversion-tracking/)[Product Feed Optimization | Shopping Ads PerformanceProduct feed optimization: title and description improvement, category mapping, and image quality strategy to boost Shopping ads performance.](https://oguzerol.com/en/product-feed-optimization/)[E-Commerce Google Ads Management | ROAS-FocusedGoogle Ads management for e-commerce: feed quality, value-based bidding, cart abandonment campaigns and measurement that shows real profitability.](https://oguzerol.com/en/e-commerce-google-ads-management/) [Browse all articles →](https://oguzerol.com/en/articles/) WHAT YOU CAN ASK FOR ## How do I work? Work-hour packages Tell me about your business and what you need on WhatsApp or by phone; we agree on **a work block of somewhere between 5 and 40 hours** and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend leaves a lasting result in your business. We keep going for as long as you find it useful. WORK BLOCKS ## Why not monthly? Is 40 hours a week? On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back. 5hours300€ + VAT60€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%205-hour%20work%20block.) 10hours500€ + VAT50€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2010-hour%20work%20block.) 20hours800€ + VAT40€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2020-hour%20work%20block.) 40hours1,400€ + VAT35€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2040-hour%20work%20block.)