Source: https://oguzerol.com/en/aeo-content-consulting/ [ View full size](https://oguzerol.com/gorseller/hizmet-kapaklari/aeo-icerik-danismanligi-seri-v1-en.webp) # AEO Content Consulting [Oğuz Erol](https://oguzerol.com/en/about-me/) | 4 min read SEO’s job is to push you up the search results page. AEO’s job — Answer Engine Optimization — is different: the user never clicks through. They ask ChatGPT, Perplexity, or Google AI Overviews directly and get **a single answer**. If your brand isn’t inside that answer, it doesn’t matter how well you rank — you never appeared to that customer at all. This service is different from [preparing your site for AI search](https://oguzerol.com/en/preparing-your-site-for-ai-search/) — that one is the technical layer (llms.txt, schema, crawler access), this one is **the content itself**. I rework your existing pages and any new content so the AI actually wants to quote it. Good SEO and this work are largely the same: a clear, direct, well-organised page serves both. So I do not sell a separate “rewrite for AI” package; if it is needed, it is done within the same working hours as the SEO work. ## What I write **Brand foundation content.** If an AI model can’t find a clear answer to “who is this brand, what do they do, how are they different,” it won’t recommend you with any confidence. I write who you are, what you offer, and how you differ from competitors clearly enough that the model can state it without hedging. **Prompt-specific pages.** I build pages or sections that directly address the exact questions people in your industry actually ask AI — “what’s the best X for,” “how do I choose Y.” Not a generic “about us” page — a quotable block that answers that specific question head-on. **Q&A and definition blocks.** Models quote clean question-answer pairs and definition sentences, not long winding paragraphs. I restructure your existing pages this way, and rework your FAQ sections with the same logic. ## How it relates to SEO It’s a complement, not a competitor. SEO content is usually long, built around a keyword, and optimized for ranking; AEO content is short, direct, and optimized for being quoted. Both can live on the same page — SEO Consulting still stands as a separate service, and we can run the two together or separately. ## Who this makes sense for This is valuable for businesses whose customers research before deciding — anyone exposed to “what’s the best” type questions: consulting, B2B, education, healthcare, software, travel. It has low payoff for impulse purchases or businesses that win work purely locally/on foot traffic — if that’s your situation, I’ll tell you upfront. If you haven’t had an audit before we start writing, I’d recommend starting with an [AI visibility audit](https://oguzerol.com/en/ai-visibility-audit/) — writing without knowing which questions already mention you and which ones ignore you entirely is shooting without aiming. Once the writing is done and you want to see the shift, look at the [AI search brand tracking](https://oguzerol.com/en/brand-tracking-in-ai-search/) service. **How we start:** a short call first, where we talk through which questions matter for your brand and where your current content stands. If it makes sense, I send scope and price in writing. Reach me via the [contact page](https://oguzerol.com/en/contact/). If you would like a first look at your own site, the free [analysis tool](https://oguzerol.com/en/analysis/) scans your address and reports the technical and content signals a machine can measure (it does not measure whether AI answers mention you). If you would rather go through the findings together and turn them into a prioritised to-do list, the [Visibility Session](https://oguzerol.com/en/visibility-session/) is a paid, two-hour one-to-one working session. ## Frequently Asked Questions ### Do you write the content, or do I? I build the structure — which page targets which question, and in what quotable form. I can write the copy myself, or you/your writer can — if you have deep industry knowledge, the second path often produces stronger results. I can also step in for writing support if needed. ### Does this replace SEO Consulting? No, it sits alongside it. SEO Consulting targets ranking in search results; this service targets being cited inside the AI answer. In most engagements the two run as one piece of work within the same hours; no separate package is needed. ### Is there a results guarantee? No — and be wary of anyone who offers one. Nobody can guarantee which source a model will choose. What I do is strengthen, as much as possible, the thing that actually determines your odds of being chosen: how clear and quotable your content is. ### How long before I see results? Models re-crawling content and reflecting it in their answers can take anywhere from a few weeks to a few months — this depends on the model and how often the source gets refreshed, not something I control. I can measure and show the shift monthly with [brand tracking](https://oguzerol.com/en/brand-tracking-in-ai-search/). [Back to top ↑](https://oguzerol.com/en/aeo-content-consulting/#icerik) ## You may also find these useful [What Is AEO, How Is It Different From GEO — Answer Box vs. Being CitedAEO (Answer Engine Optimization) targets the direct answer box while GEO is broader. I explain the difference and shared techniques from real site audits.](https://oguzerol.com/en/what-is-aeo-how-is-it-different-from-geo/)[AI Visibility AuditIs your brand mentioned in ChatGPT, Perplexity and Google AI Overviews answers? I ask your customers' questions and show who gets named, in a written report.](https://oguzerol.com/en/ai-visibility-audit/)[AI Search Visibility (GEO / AEO)Your customers now ask ChatGPT and Gemini instead of Google. Content and technical optimization to get your brand cited in AI answers. Measurement included.](https://oguzerol.com/en/ai-search-visibility-geo-aeo/) [Browse all articles →](https://oguzerol.com/en/articles/) WHAT YOU CAN ASK FOR ## How do I work? Work-hour packages Tell me about your business and what you need on WhatsApp or by phone; we agree on **a work block of somewhere between 5 and 40 hours** and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend leaves a lasting result in your business. We keep going for as long as you find it useful. WORK BLOCKS ## Why not monthly? Is 40 hours a week? On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back. 5hours300€ + VAT60€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%205-hour%20work%20block.) 10hours500€ + VAT50€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2010-hour%20work%20block.) 20hours800€ + VAT40€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2020-hour%20work%20block.) 40hours1,400€ + VAT35€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2040-hour%20work%20block.)